Antecedents and outcomes of social media fatigue

Abstract

PurposeThis study aims to explore which of four chosen factors (i.e. privacy concerns, FoMO, self-disclosure and time cost) induce a feeling of strain among Facebook users in terms of social media fatigue (SMF), and if this occurs, whether it further influences such outcomes as discontinuance of usage (DoU) and interaction engagement decrement (IED).Design/methodology/approachThrough an online structured questionnaire, empirical data were gathered to verify the research model, based on the stressor-strain-outcome (SSO) framework. The SEM technique was employed for assessing the hypothesized relationships.FindingsThe findings show that privacy concerns and time cost are strong antecedents of SMF and contribute significantly to its occurrence; while FoMO and self-disclosure do not exhibit any significant influence. Moreover, SMF positively and significantly affects DoU and IED.Practical implicationsThis study enhances the existing body of knowledge on SMF and it can help: (1) individuals to be aware of risks and adjust their activities in balance with their well-being, and (2) social media (SM) managers to develop unique strategies to address the specific needs of SM users.Originality/valueThis research contributes to the limited literature on SMF by (1) introducing the concept of IED – as a consequence of SMF, and (2) creating measurement scales for IED.

Brands as drivers of social media fatigue and its effects on users’ disengagement: the perspective of young consumers

“…on well-being) and a larger set of behavioral brand-related responses beyond lurking (such as avoiding or unfollowing brands). Moreover, prior research has identified privacy concerns as a contributing factor to SMF (Bright et al, 2022;Baj-Rogowska, 2023) and as one of the main reasons for feelings of advertising intrusiveness (Youn and Kim, 2019). As such, ads may be perceived as intrusive not only because they interrupt the "flow" of social media activities (Dodoo and Wen, 2021) but also because they interfere with one's right to privacy (Mpinganjira and Maduku, 2019;Fernandes and Pereira, 2021), thus engendering negative psychological reactions that lead to fatigue.…”

“…Outcomes of SMF may be detrimental for both individuals and brands. For individuals, fatigue can affect well-being and trigger mental health problems (Baj-Rogowska, 2023). For brands, SMF is associated to a decrease in social media engagement, with users paying less attention to brand messages and becoming more selective about their media exposure, thus negatively impacting brands' performance.…”

Empowering Users: Towards User-Centric Consent Mechanisms in Single Sign-On Systems

“…Centralization in managing identities and authentication, while simplifying the login process, also increases the risk of unauthorized access to sensitive information [10]. The IdP, in traditional SSO systems, has the ability to track all the Service Providers (SPs) a user visits, potentially compromising user privacy [11].…”