Antecedents and outcomes of omnichannel retail customer experience

International doctoral students’ perspectives on the qualities of supervisors: Expectations for intercultural supervision in Portuguese higher education

“…These qualities acquire a great importance for IDS who have different educational backgrounds, are not familiar with the Portuguese academic system and who bring culturally inflected ways of constructing knowledge (Wisker, 2012). A few previous studies have shown that often both IDS and supervisors consider this diversity a deficit when responding to academic demands in ‘Western’ host institutions, causing feelings of distress and incapability (Manathunga, 2011; Pinto, 2020; Tran, et al, 2017).…”

“…The works of Grant and Manathunga stand out drawing on the concepts of post-colonialism, power and identity to explore intercultural supervision, perceiving doctoral supervision as a site to develop intercultural competence (Grant and Manathunga, 2011; Manathunga, 2017). Focusing on the Australian context, Tran et al (2017) outline good practice principles for supervisors. Those principles underline qualities required from IDS’ supervisors such as knowledge of IDS’ cultural backgrounds, IDS’ ways of learning, communicating and dealing with personal matters, skills such as observing and analysing cultural differences, discussing the influence of cultural, educational, professional and personal backgrounds on research approaches, assisting IDS to develop connectedness and a sense of belonging to the research community and the host society, and attitudes of respect, understanding, empathy, flexibility and openness.…”

Unravelling the Dynamics of Influencer Marketing on Social Commerce

“…In this study, the five-point Likert-type scale ranging from 1 (strongly disagree) to 5 (strongly agree) was employed to assess all items. The assessment items related to Customer Experience towards Review Videos and Customer Experience towards Reviewers were adapted from the work originally proposed and validated by Klaus et al (2013), Nguyen & Vo (2021), Nguyen & Tran (2023). Additionally, the scales used to measure brand advocacy were derived from the scales developed by Bilro et al (2018), Nguyen & Vo (2021).…”

Omnichannel shopping habit development

“…Recognizing monitoring, crafting, and managing customer experience as fundamental to an omnichannel firm's competitiveness (Gahler et al, 2023), the customer experience stream identifies the variety of experiences customers seek during their buying journey (Cuesta-Valiño et al, 2023;Kacprzak & Hensel, 2023;Zhang et al, 2024;Zheng & Li, 2024). Existing studies emphasize the role of digital and physical touchpoints (e.g., Cui et al, 2022;Nguyen & Tran, 2023;Yang & Hu, 2024). Customers use digital touchpoints for tasks such as checking product availability, gathering information, conducting price comparisons, and achieving time and cost savings, all while enjoying convenience and accessibility from virtually anywhere (Both & Steinmann, 2023).…”

“…Conversely, physical stores offer advantages like salesperson assistance and tactile experiences (de Carvalho et al, 2023). This integration empowers shoppers, enhancing their overall satisfaction (Nguyen & Tran, 2023; Sharma & Dutta, 2023) as they navigate their shopping journey across the integrated touchpoints.…”