Antecedents and Implications of Expiration Date Search Effort

Abstract

When consumers search for and check expiration dates, the risk of purchasing and consuming a stale and denigrated quality product reduces. Since checking expiration dates has a significant impact on consumers' purchase and consumption decision making, the authors investigate what motivates consumers to search for expiration dates while shopping for and before consuming perishable grocery products. This research adapts and extends the information search model (Schmidt and Spreng 1996) by providing new insight on information search as not only a prepurchase but also a consumption stage activity. Findings suggest that expiration date search effort is influenced by perceived risk, time pressure while grocery shopping, and the motivation of checking expiration dates. These findings provide several implications for consumers and policymakers.

Is it godly to waste food? How understanding consumers' religion can help reduce consumer food waste

“…Food rotting in landfills represents the third greatest source of anthropogenic methane emissions in the United States, which is a major contributor to climate change globally (EPA, 2016). This necessitates sustainably‐minded food system solutions (Helms, 2004) that can be initiated by public policy makers and consumer advocacy groups (Shah and Hall‐Phillips, 2018).…”

Structural modelling of food allergen knowledge, attitude and practices among consumers in Malaysia

“…A number of food safety knowledge, attitudes and practices (KAP) of food handlers' studies had been carried out in developing countries (Zanin, da Cunha, de Rosso, Capriles, & Stedefeldt, 2017) including Malaysia (Abdul Mutalib et al, 2012;Abdullah Sani & Siow, 2014;Siow & Abdullah Sani, 2011;Tan, Bakar, Karim, Lee, & Mahyuddin, 2013). Structural equation modelling is used as a confirmatory technique to determine model validity and had been used in a number of food safety studies (Baser, Ture, Abubakirova, Sanlier, & Cil, 2017;Chen, 2017;Lagerkvist & Okello, 2016;Lim, Chye, Sulaiman, Mohd Suki, & Lee, 2016), HACCP practices (Ko, 2013), eliminating pesticide residues (Wang, Tao, Yang, Chu, & Lam, 2017) and checking expiry dates (Shah & Hall-Phillips, 2017). There is currently lack of food allergen KAP studies among consumers that utilise the SEM technique.…”

Effects of awe on consumer preferences for healthy versus unhealthy food products

“…Similar to Amazon Mechanical Turk, participants in Study 1 were 151 members of a Chinese online research panel, Wenjuanxing (https://www.wjx.cn/). Online research panels are recommended for their data validity, diversity, and representativeness (Shah & Hall‐Phillips, ). The study employed a one‐factor (manipulated emotion: awe vs. neutral) between‐subjects design.…”

“…Second, participants in undergraduate subject pool belong to the same age group and have similar expense levels. Homogeneity in college student sample and the well‐controlled experimental setting in the lab increase the internal validity of our tests (Lu & Xie, ; Shah & Hall‐Phillips, ).…”