Antecedents and Impact of E-commerce Adoption among New Venture Firms: Evidence from Tourism and Hospitality Industry

Abstract

Newly created ventures face many challenges, of which, successfully competing with rivals is a daunting task. In order to grow, and turn profitable, start-up firms must extensively search for strategies that create and sustain competitive advantage. Adoption of e-commerce is considered as a very potent strategy to beat competitors and generate profits. Taking tourism and hospitality, an information-intensive industry, this study set two primary objectives regarding e-commerce adoption. First, to investigate the antecedents of e-commerce adoption and second, to gather empirical evidences about the impact of e-commerce adoption on such firms. The study was motivated by the paucity of literature on adoption of e-commerce by start-up firms, especially in the tourism and hospitality industry. The empirical results showed that market- and organization-related factors were prime determinants of e-commerce adoption by start-up firms. The study also confirmed the improved performance of tourism and hospitality start-ups as a result of e-commerce adoption.

Examining the relationships between Entrepreneurship, Intrapreneurship, and e-Commerce. Evidence from Iberian and Scandinavian Countries

“…The results on the bidirectionality between e-commerce and entrepreneurship partially corroborate findings on e-commerce that state that it is a competitive and value-creating output for entrepreneurs (Khan et al, 2016;Mishra & Gupta, 2020;Rachinger et al, 2019), while at the same time said results agree with studies that propose that e-commerce is an input or entrepreneurial source and generator of opportunity for new ventures (Tan & Li, 2022;Huang et al, 2018;Modgil et al, 2022). Therefore, this paper offers a complementary link between different views present in the literature on the relationship between entrepreneurship and e-commerce.…”

“…Therefore, the results reveal a mutual influence between e-commerce and entrepreneurship. One upside of the former is that it can be a competitive force for entrepreneurs (Mishra & Gupta, 2020). Given that entrepreneurial processes see failures and restarts (Petrucci & Milanesi, 2022), e-commerce adoption is critical for entrepreneurial performance (Fuller et al, 2022), which can be done by entering new markets for instance (Duch-Brown et al, 2017).…”

“…It also allows small and medium-sized companies to compete in a similar fashion to large ones (Khan et al, 2016;Tolstoy et al, 2021). As start-ups naturally face many challenges, e-commerce can be a competitive force (Mishra & Gupta, 2020), the digitalisation of products or services helping new ventures create value, for instance (Rachinger et al, 2019). Entrepreneurs can use e-commerce tools, take risks, look for new business opportunities and create new products or services, responding effectively to business challenges in a constantly changing world in real time as a consequence (Abebe, 2014).…”

“…For entrepreneurship, the relationship between emerging and surviving companies is an important detail to consider in e-commerce because entrepreneurial persistence affects its performance (Chen et al, 2021). Generally, it is considered a robust strategy by newly created ventures to adopt e-commerce as it helps them beat their competitors and generate profits (Mishra & Gupta, 2020). The entrepreneur's journey unfolds via various ventures and stages of development, with failures and restarts (Petrucci & Milanesi, 2022).…”

On the Road to Recovery: The Role of Post-Lockdown Stimulus Package

“…For this purpose, SEM methods were used. SEM technique was used to check whether the variables had suitable fit to the data and to test the relationship between several independent and dependent variables simultaneously (Mishra & Gupta, 2020; Nunkoo & Ramkissoon, 2012). The first step to use SEM was to test for confirmatory factor analysis (CFA) which we conducted.…”