Antecedents and consequents of consumers not adopting e-commerce

Mainardes, Emerson Wagner; Souza, Irailton Melo de; Correia, Rogério Dias

doi:10.1016/j.jretconser.2020.102138

Cited by 53 publications

(48 citation statements)

References 41 publications

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“…This construct is added to understand individuals' limitations in performing certain behaviors (Commer Soc Sci et al, 2016). In other words, whether or not a behavior is carried out is determined by subjective attitudes and norms and the individual's perception of the control he can do, which is based on his belief in the control (control beliefs) (Ajzen & Fishbein, 2012;Mainardes et al, 2020). More fully, Ajzen (2005) (Ajzen & Fishbein, 2012).…”

Section: Literature Reviewmentioning

confidence: 99%

The Influence of Information Technology, Human Resources Competency and Employee Engagement on Performance of Employees

Heslina

Syahruni²

2021

GRHRM

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This study was conducted with the following objectives to analyze the influence of Information Technology, Human Resources (HR) and work engagement on performance of the Makassar Regional Revenue Agency employees. The research method used in this research is descriptive analysis and analysis of multiple linear regression, with a total sample of 142 respondents. Multiple regression analysis is the method used to answer the relationship between independent and dependent variables. After the regression coefficient is obtained, testing is carried out to determine the independent variables on the dependent variable using the Fisher's test, t-test, and the coefficient of determination. Based on the multiple linear regression analysis results, the results showed that Information Technology, HR competence, and work Engagement have a positive and significant effect on the Performance of Regional Revenue Agency Employees of Makassar City, which can be proven from partial and simultaneous testing. With these results, all hypotheses in this study can be proven or accepted. The results of this study suggest that the information technology used must provide benefits and be supported by human resources who have the expertise to create a work climate that can support employee and organizational performance in Regional Revenue Agency Office of Makassar City

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Section: Literature Reviewmentioning

confidence: 99%

The Influence of Information Technology, Human Resources Competency and Employee Engagement on Performance of Employees

Heslina

Syahruni²

2021

GRHRM

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“…While TPB is considered as one of the main theories explaining consumer attitudes and behaviors [43], meta-analyses questioned its validity [44]. Consequently, researchers proposed additional predictors that increase TPB's predictive validity of behavioral intentions [45]. This is in line with the call of Ajzen [46] and Ajzen and Fishbein to incorporate additional predictors that enhance the model's predictive power.…”

Section: Literature Review and Theoretical Framework 21 Engagement With Ewom On Social Mediamentioning

confidence: 84%

Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth (eWOM) on Social Media: The Pivotal Role of Intercultural Factors

Levy

Gvili

Hino

2021

JTAER

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Social network sites (SNS) facilitate eWOM communication among consumers of different cultures. Building on contact theory and the theory of planned behavior, we propose a conceptual framework that integrates intercultural factors as predictors of minority consumers’ engagement with eWOM communicated by and to individuals of the dominant culture on social media. A partial least squares (PLS) analysis on data collected from the Israeli-Arab minority shows that intercultural factors (i.e., acculturation, social interaction, and language proficiency) are antecedents of minority consumer engagement with eWOM. However, this relationship is mediated by consumer beliefs (attitudes, subjective norms, and perceived behavioral control) concerning this behavior, and moderated by the cultural distance between minority and dominant culture consumers. The findings help marketers plan marketing communications that engage audiences meaningfully and generate positive eWOM when targeting ethnic-cultural minorities. The current study contributes to our understanding of minority consumers’ engagement with eWOM communicated by and to members of the hegemonic culture. It further contributes to consumer engagement theory and acculturation research by supporting the post-assimilationist view. The proposed model is highly valuable in light of the importance of the concept of consumer engagement in marketing research.

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“…In this context, PBC is considered as a consumers' perceived level of control over external elements while purchasing online. People are likely to favor conditions in which they have control (Mainardes et al, 2020). So, in the pandemic, consumers believe that e-commerce platforms might be useful because they cannot stop the spread of viruses but can take preventive measures by staying at home.…”

Section: 23mentioning

confidence: 99%

Corona fear and e-commerce adoption in an emerging economy: paradigm shift of consumer intention

Raza

Khan

2021

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Purpose The lockdown in the spring of 2020 significantly disrupted businesses. Unquestionably, countless dealers who had to shut their shops for weeks were hit hardest by the crisis. Similarly, consumers also face many difficulties, especially in emerging economies. At this time, e-commerce is the only available option that people can use to fulfill their needs. In developing states, people prefer to buy things from shops. Hence, it raises a concern about whether people will adopt e-commerce in the COVID-19 pandemic. The study aims to examine the consumers’ intention to adopt e-commerce by incorporating corona fear as a moderator. Design/methodology/approach The statistical techniques applied to the data set were confirmatory factor analysis and partial least square structural equation modeling. Findings The findings depict that perceived usefulness, perceived ease of use, subjective norms, perceived lack of alternatives are positively and significantly connected with the intention to adopt e-commerce. However, perceived risk, perceived behavioral control and attitude have a positive but insignificant effect. Additionally, moderating analysis results depict that corona fear moderates the associations between perceived risk, perceived usefulness, subjective norms and attitude. However, no moderating effect is found in perceived ease of use and perceived behavioral control. Originality/value The present research is the initial attempt that analyzes consumers’ intention to accept e-commerce during the corona pandemic in a country like Pakistan, where the trend of physical shopping is more favorable among consumers. Also, it includes the moderating role of corona fear to understand how this fear has shaped the consumers’ intention to shop online? Additionally, the technology acceptance model framework is expanded by including perceived risk and perceived lack of alternatives in the research model.

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Antecedents and consequents of consumers not adopting e-commerce

Cited by 53 publications

References 41 publications

The Influence of Information Technology, Human Resources Competency and Employee Engagement on Performance of Employees

The Influence of Information Technology, Human Resources Competency and Employee Engagement on Performance of Employees

Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth (eWOM) on Social Media: The Pivotal Role of Intercultural Factors

Corona fear and e-commerce adoption in an emerging economy: paradigm shift of consumer intention

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