Antecedents and Consequences of Status Consumption Among Urban Vietnamese Consumers

Mai, Nguyen Thi Tuyet; Tambyah, Siok Kuan

doi:10.15388/omee.2011.2.1.14291

Cited by 29 publications

(12 citation statements)

References 32 publications

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“…Third, this study verifies the positive and significant relationship between consumer ethnocentrism in developing countries, with conspicuous consumption, based on previous studies by Karoui and Khemakhem ( 2019 ), Kavak and Gumusluoglu ( 2007 ), and Mai and Tambyah ( 2011 ); in this way, it can be observed that people in emerging markets, although they may be ethnocentric, when the purchase of foreign products generates social status, and, in addition, these products are part of the symbols of national identity, negative feelings toward them are not generated.…”

Section: Discussion Research Implications and Limitationssupporting

confidence: 79%

Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand

Areiza-Padilla

Puertas

2021

Front. Psychol.

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Conspicuous consumption symbolizes ostentatious and material consumption through the purchase of products and services with a higher economic value and that allows their consumers to excel socially. However, conspicuous consumption often does not represent social and environmental values, because their products are often not characterized by being made through sustainable processes. United Nations, through its sustainable development agenda, invited companies to be aware of the social and environmental problems of the world and to be able to generate strategies that can be sustainable over time and allow the growth of both the company and society in general. This study analyses the case of Starbucks as a global and sustainable brand, which also generates conspicuous consumption in emerging markets. In this way, we explain how this brand generates a social status in emerging markets, which allow their consumers to excel socially. On the other hand, we explain how Starbucks contributes positively to sustainability in these types of markets, generating greater well-being for both the environment and society in general. In this way, this brand manages to transmit messages with symbolic values of social status, as well as social and environmental awareness. This research allows us to see how Starbucks is able to generate conspicuous consumption in Colombia, which is the third largest exporter of coffee in the world but is also capable of generating sustainable processes that help Colombian coffee growers and the environment. This research used a quantitative methodology based on a structured questionnaire made for conspicuous consumers of the Starbucks brand in Colombia, whose data were processed through the statistical program PLS 3.2.7. This research details the sustainable processes carried out by this brand in this developing country and the reasons why its consumption in this emerging market is considered conspicuous. For this research, family allocentrism, ethnocentrism, and patriotism are considered antecedents of conspicuous consumption, and brand image and brand loyalty are considered their results.

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Section: Discussion Research Implications and Limitationssupporting

confidence: 79%

Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand

Areiza-Padilla

Puertas

2021

Front. Psychol.

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“…According to Eastman and Liu (2012), status consumption is motivational processes in which individuals try to improve financial status through the use or consumption of products that become symbolic of status for individuals and their environment. Mai and Tambyah (2011) write status consumption as the consumption of goods and services that can display the status of the users or consumers. As a strong motivation for shopping, the status consumption has one measurement, an interest in consuming for status, which is derived into two indicators of conspicuous consumption and a desire for status (Eastman & Liu, 2012).…”

Section: Status Consumptionmentioning

confidence: 99%

Shopping Orientation, Status Consumption and Impulse Buying of Generation X and Y in Purchasing Fast Fashion Products

2021

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Generation cohorts have different tendencies in purchase behaviors, especially the Generation X and the Generation Y. Although the age gap between these two generation cohorts is not wide, the Generation X has distinctive purchase behaviors that are different from the Generation Y. In the fashion business, the Generation X consumers do not consider the brands in purchasing their clothes, but they calculate the benefits in buying a clothing product. However, the Generation Y consumers consider it as a part of their social status, therefore, they position themselves in the middle class or the upper class by what they wear. The aim of this research is to investigate the different purchase behaviors of the Generation X and Y in buying fast fashion products in Surabaya. The purchase behaviors are reflected through such variables as shopping orientation, status consumption, and impulse buying. As this is a quantitative research, the data are collected using questionnaires that are distributed to 100 respondents. The respondents are chosen using the purposive sampling technique. Then, the data are tested for the validity, reliability, normality, and homogeneity. To test the hypothesis, the independent samples t-test is used. The results show that the differences between the Generation X and the Generation Y are significant in their shopping orientation and impulse buying. However, there are no significant differences in the status consump-tions.

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“…Status consumption is considered as a kind of individual trait (Chui & Sidin, 2011) and is an individual difference at different levels, in different consumers and associated with income, social classes, education and living area. Because status consumers want to be recognized and differentiated in the group, they think that certain products convey status and prestigious (Clark, Zboja & Goldsmith, 2007;Mai & Tambyah, 2011). Eastman and Eastman (2011:10) expressed this situation well, "status seekers are people who are continually straining to surround themselves with visible evidence of the superior rank they are claiming".…”

Section: Status Consumptionmentioning

confidence: 99%

Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers

Tokgöz¹

2020

berj

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The impulsive and compulsive consumption that consumers cannot control has become a threat to individuals and countries due to their negative economic and social consequences. Materialism and status consumption are important negative personality traits underlying various consumers' behaviors. In this research, it is aimed to explore the impact of materialistic values and status consumption on impulsive and compulsive consumption. Cluster sampling method was chosen as sampling method. Students aged 17 to 24 year-olds were selected and 589 usable completed questionnaires were received by using self-completion survey method. According to the results of the model, materialistic values has significant and positive direct impact on status, impulsive and compulsive consumption respectively. In research model, since impact of status consumption on compulsive consumption is not significant, materialistic values have impact on compulsive consumption via status and impulsive consumption.

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Antecedents and Consequences of Status Consumption Among Urban Vietnamese Consumers

Cited by 29 publications

References 32 publications

Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand

Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand

Shopping Orientation, Status Consumption and Impulse Buying of Generation X and Y in Purchasing Fast Fashion Products

Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers

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