Antecedents and Consequences of Smartphone Advertising Engagement

Kim, Yoojung; 박경민,

doi:10.9708/jksci.2013.18.9.153

Cited by 2 publications

(3 citation statements)

References 22 publications

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“…Pragmatically, the study of language states that the audience needs to expect the message to be informative, trustworthy, relevant, concise, and clear to make them understand the message from the speaker. Research by [ 56 ] in the field of mobile advertising showed that informativeness influenced engagement. Research conducted by [ 57 ] also showed that perceived informativeness influenced engagement.…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

Reviewer's communication style in YouTube product-review videos: does it affect channel loyalty?

Fitriani

Mulyono

Hidayanto

et al. 2020

Heliyon

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Product-review videos can be a promising marketing method. The popularity of using videos as a medium for product reviews is evidenced by the number of channels that are used to provide product reviews on multiple platforms. Reviewers can use various strategies to attract wider audiences and make these audiences loyal to their channels. This study analyzes the effect of the reviewer's communication style on the audience's loyalty to the channels that provide product reviews, especially on the YouTube platform. Communication-style analysis is associated with hedonic and utilitarian motivation theory, which can be used to explain communication style effect on channel loyalty. This study uses a quantitative approach using questionnaire to obtain data. The data in this study are analyzed using covariance-based structural equation modeling in AMOS 21.0. The results show that communication styles (social-oriented and task-oriented), perceived transparency, perceived enjoyment, credibility, and channel engagement affect channel loyalty. Meanwhile, the informativeness factor does not affect channel loyalty. This paper will also discuss the theoretical and practical implications of the study.

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Section: Research Model and Hypothesesmentioning

confidence: 99%

Reviewer's communication style in YouTube product-review videos: does it affect channel loyalty?

Fitriani

Mulyono

Hidayanto

et al. 2020

Heliyon

View full text Add to dashboard Cite

show abstract

“…Task performance (TP). Following the research of Kim (2014) on the level of work engagement, which is later used and further developed by Gemedaa and Lee (2020), the task performance in this study uses a 3-item assessment system developed by Kim (2014), which has Cronbach's alpha ranging from 0.77 to 0.87. The task performance level is assessed based on the Likert 5-grade system, from (1) "strongly disagree" to (5) "strongly agree".…”

Section: Innovative Work Behavior (Iwb)mentioning

confidence: 99%

“…The second part measures work engagement with 9 items developed by Schaufeli et al (2006), innovative work behavior with 9 items developed by Janssen (2010), and task performance developed by Kim (2014) with three items. All these measuring instruments are assessed through Likert five-grade ranging from not at all to frequently, if not always, and from strongly disagree to strongly agree.…”

Section: Innovative Work Behavior (Iwb)mentioning

confidence: 99%

The relationship between leadership style and staff work engagement: An empirical analysis of the public sector in Vietnam

Thanh

Quang

Anh

2022

Humanit Soc Sci Commun

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This analysis explores the relationship between transformational, transactional, and laissez-faire leadership styles with staff work engagement at the department level in the public sector in Vietnam. Using a cluster sampling method, a total of 378 participants were selected and agreed to participate in a survey by completing a questionnaire on the relationship between leadership style and work engagement. All participants are attendees of a training course for department-level leaders at the School of Culture, Sports, and Tourism Administration Officers under the Ministry of Culture, Sports, and Tourism of Vietnam. A regression was run on the collected data to test the hypothesis on the relationship between leadership styles and staff task performance. The regression results show that there is a significant indirect relationship between staff work engagement and innovative work behavior and task performance. In addition, there is a relatively positive relationship between the transformational leadership style and transactional leadership style of the department-level leaders in the Vietnamese public sector with staff work engagement, particularly innovative work behavior and task performance. On the contrary, laissez-faire leadership style negatively impacts staff work engagement and innovative work behavior. Staff work engagement is an integral part of the relationship between leadership style and leadership effectiveness. The findings suggest that the Vietnamese public sector should aim to identify transformational and transactional leaders. This research focuses on the department level and is limited to three leadership styles (transformational, transactional, and laissez-faire) only. Future research therefore can expand the scope to higher levels than the department leaders.

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Antecedents and Consequences of Smartphone Advertising Engagement

Cited by 2 publications

References 22 publications

Reviewer's communication style in YouTube product-review videos: does it affect channel loyalty?

Reviewer's communication style in YouTube product-review videos: does it affect channel loyalty?

The relationship between leadership style and staff work engagement: An empirical analysis of the public sector in Vietnam

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