Antecedents and consequences of consumer satisfaction/dissatisfaction with the performance of apparel products at purchase and after consumption: a comparison of male and female South Korean consumers

Chen‐Yu, Jessie H.; Kyungsun, Hong

doi:10.1046/j.1470-6431.2002.00215.x

Cited by 17 publications

(18 citation statements)

References 14 publications

(19 reference statements)

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“…Consumers’ prepurchase satisfaction with the total food product, therefore, equals their satisfaction with the product label information at the point of purchase. The better consumers’ prepurchase satisfaction with a product, the better the likelihood of preferring that product (Chen‐Yu and Hong, ). Since this preference might be triggered by food labels, consumers’ prepurchase satisfaction with labels may form the basis of their food product preferences or rejection.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Consumers' prepurchase satisfaction with the total food product, therefore, equals their satisfaction with the product label information at the point of purchase. The better consumers' prepurchase satisfaction with a product, the better the likelihood of preferring that product (Chen-Yu and Hong, 2002).…”

Section: Consumers' Prepurchase Satisfaction In the Food Label Contextmentioning

confidence: 99%

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Consumers’ prepurchase satisfaction with the attributes and information of food labels

Colff

Merwe

Bosman

et al. 2015

Int J Consumer Studies

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This study aimed to describe consumers’ retrospective satisfaction with food labels within the expectancy (dis)confirmation paradigm and to investigate the likelihood of food labels influencing consumers’ product choices. A quantitative, descriptive, cross‐sectional survey approach was followed to explore and describe consumers’ satisfaction with attributes of and information on food labels. Self‐administered questionnaires (n = 279) were distributed in Gauteng, South Africa, through convenience sampling. On average, respondents were dissatisfied with label attributes (believability, readability, comprehensibility and adequacy) and with primary information (expiry date, allergens, nutrition/health, ingredient list, quality guarantees), but satisfied with secondary information (usage instructions, manufacturer name, symbols, serving numbers, country of origin). Respondents had higher expectations of primary information and considered it more influential for their purchasing decisions and, therefore, judged the performance of this information more critically than the secondary information. When amendments to and the presentation of food label information are considered, primary information should be a priority. Consumers, who are satisfied with food labels, might be inclined to choose one product over another. This study was the first of its kind, linking satisfaction and product choice to different dimensions of food labels.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Consumers' Prepurchase Satisfaction In the Food Label Contextmentioning

confidence: 99%

Consumers’ prepurchase satisfaction with the attributes and information of food labels

Colff

Merwe

Bosman

et al. 2015

Int J Consumer Studies

View full text Add to dashboard Cite

show abstract

“…Among other purposes of gossip, they tend to share their buying experiences (either satisfaction or dissatisfaction with purchases) with group members (Chen-Yu & Hong, 2002) and they tend to depend on WOM communication such as gossip. As members of a collectivist culture, Korean women tend to share their opinions with their group members.…”

Section: Practical Implicationsmentioning

confidence: 99%

Gossip, Self-Monitoring, and Fashion Consumer Groups

Lee

Workman

2013

Clothing and Textiles Research Journal

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The purpose of this study was to examine tendency to gossip and self-monitoring among fashion consumer groups. Word-of-mouth is acknowledged as a powerful force in transmission of fashion product information. Because gossip reflects and communicates norms, gossip may be a way of conveying information about fashion. The questionnaire included items measuring demographics and scales measuring tendency to gossip, self-monitoring, and fashion innovativeness and opinion leadership. Participants (n ¼ 400; 280 females; 120 males) were undergraduates from a large university in Korea. Fashion change agents (compared with fashion followers) scored higher on tendency to gossip, self-monitoring, and on sensitivity to the expressive behavior of others (subscale of selfmonitoring). Tendency to gossip and self-monitoring were positively correlated.

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“…Researchers also found differences between men and women in their perceptions towards online shopping (Slyke et al ., 2002; Garbarino and Strahilevitz, 2004; Chiu et al ., 2005). Because gender has been identified in much literature on consumer shopping behaviour as a significant factor in understanding consumer behaviour (Fisher and Arnold, 1994; Campbell, 1997) and as a fundamental market segmentation index for companies to meet their customers' needs and wants (Chen‐Yu and Hong, 2002; Chen‐Yu and Seock, 2002), retailers should strive to understand the differences between male and female college students' shopping orientations, information searches and purchase behaviours in the context of Internet shopping. By doing so, retailers can more effectively reach this growing segment of web users.…”

Section: Introductionmentioning

confidence: 99%

The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours

Seock

Bailey

2007

Int J Consumer Studies

218

162

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Using the data collected from a survey of 1277 US college students, this study investigated college students' shopping orientations, and examined the relationships between their shopping orientations and searches for information about and purchases of apparel products online and the differences between male and female students in their shopping orientations, online information searches and purchase experiences. Seven shopping orientation constructs were identified: shopping enjoyment, brand/fashion consciousness, price consciousness, shopping confidence, convenience/time consciousness, in‐home shopping tendency and brand/store loyalty. Results showed that participants' shopping orientations were significantly related to their searches for information about and purchases of apparel items online. In addition, male and female participants showed significant differences in their shopping orientations, online information searches and purchase experiences. This study provided suggestions for apparel e‐tailors to develop effective marketing strategies to reach their target market, for consumer educators and for educators in the retail merchandizing area to prepare their students for future careers.

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Antecedents and consequences of consumer satisfaction/dissatisfaction with the performance of apparel products at purchase and after consumption: a comparison of male and female South Korean consumers

Cited by 17 publications

References 14 publications

Consumers’ prepurchase satisfaction with the attributes and information of food labels

Consumers’ prepurchase satisfaction with the attributes and information of food labels

Gossip, Self-Monitoring, and Fashion Consumer Groups

The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours

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