“…Traditionally, BM research has been conducted within three areas: (a) Internet, mobile, and information technologies as they impact businesses at the infrastructure and application levels redefining the role of actors in the converging telecommunications and information systems domain (Ballon, 2007;Bouwman et al, 2008;Methlie & Pedersen, 2007;Walravens, 2015); (b) strategic issues related to firms' performance and value creation (Casadesus-Masanell & Ricart, 2010;Hedman & Kalling, 2003;Zott & Amit, 2008; and (c) innovation and technology management (Chesbrough, 2006(Chesbrough, , 2010Waldner, Poetz, Grimpe, & Eurich, 2015;Zott et al, 2011). BM research is largely based on case studies, specifically in the domain of Internet, mobile communications, Internet-of-Things, cloud computing, and information technologies (Al-Debei, Al-Lozi, & Al-Hurjan, 2015;Ballon, 2007;Bouwman et al, 2008;Dijkman, Sprenkels, Peeters, & Janssen, 2015;Khanagha, Volberda, & Oshri, 2014;Turber, vom Brocke, Gassmann, & Fleisch, 2014).…”