Ante La Duda, Pregunta: A Social Marketing Campaign to Improve Contraceptive Access during a Public Health Emergency

Powell, Rachel; Rosenthal, Jackie; August, Euna M.; Frey, Meghan; García, Luis I.; Sidibe, Turquoise; Mendoza, Zipatly; Romero, Lisa; Lathrop, Eva

doi:10.1080/10410236.2020.1828534

Cited by 13 publications

(12 citation statements)

References 12 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Social marketing principles have been previously used in maternity care (Darsareh et al , 2019; Powell et al , 2020). For instance, The “B Butterfly social marketing campaign”, aimed to promote natural childbirth (vaginal delivery) among first-time pregnant women in Iran (Darsareh et al , 2019).…”

Section: Discussionmentioning

confidence: 99%

“…The results of this campaign showed that 35.6% of the participants in the campaign group chose natural birth as a birth method, whereas only 13.5% in the control group delivered their newborns vaginally. Another example is the “Ante La Duda, Pregunta” campaign (translation “When in Doubt, Ask”) in Puerto Rico to increase knowledge about the full range of reversible contraceptive methods (Powell et al , 2020). Finally, a study among teenage mothers to encourage breastfeeding in the UK suggested that social marketing strategies concepts should focus on normalising breastfeeding in public places and promote the health advantages of breastfeeding (Tapp et al , 2013).…”

Section: Discussionmentioning

confidence: 99%

“…Research shows that the internet is women ’ s main PCC information source for preconception health information, and the use of social media to broadcast PCC health messages can be promising to more efficiently reach the target population (Poels et al , 2017b). A previous social marketing strategy to improve access to contraceptives demonstrated that social media channels provided an opportunity for two-way communication with the target population (Powell et al , 2020). If a health information platform is easily accessible and receptive to questions, one might feel less barriers asking for help.…”

Section: Discussionmentioning

confidence: 99%

“…In a marketing campaign to reach Alaska Native women, ambassadors called "Native Sisters" were helpful by distributing the campaign materials and information on village-specific Facebook pages, by giving presentations and holding individual or small group discussions (Patten et al, 2018). A Puerto Rican study likewise proved influencers useful in reaching the target population because their social media presence and networks considerably amplified their messages (Powell et al, 2020). We experienced a lot of willingness amongst the approached local ambassadors to help us spread our JSOCM positive message; our request to participate acted upon their sense of community involvement.…”

Section: Use Of Local Ambassadors To Spread Our Messagementioning

confidence: 99%

See 3 more Smart Citations

A social marketing strategy to promote preconception care: development of the Woke Women strategy

Maas

Blanchette

Amstel³

et al. 2022

JSOCM

View full text Add to dashboard Cite

Purpose Exposure to unhealthy lifestyle behaviours before pregnancy affects the health of mothers and their (unborn) children. A social marketing strategy could empower prospective parents to actively prepare for pregnancy through preconception care (PCC). This study aims to describe the development of a PCC social marketing strategy based on the eight-point benchmark criteria for effective social marketing and to clarify the concept of using social marketing for health promotion purposes. Design/methodology/approach An extensive literature search was carried out regarding the needs of the target population and PCC behavioural goals, leading to the development of a bottom-up, ambassador-driven, communication concept. Findings In-depth insights of all benchmarks were analysed and incorporated during the development process of a new PCC social marketing strategy, with a special focus on the application of the “Health Belief Model” (Benchmark 3) and “the Four-P framework” (Benchmark 8). Evidence-based preconceptional health information is our product, for a low price as the information is freely attainable, promoting a message of overall women‘s health and online or through a consult with a health-care provider as the appropriate place. This formative research resulted in the development of the Woke Women® strategy, empowering women to actively prepare for pregnancy. Originality/value Developing a social marketing strategy to enhance actively preparing for pregnancy shows potential to encourage prospective parents to adopt healthier preconceptional lifestyle behaviours and can therefore improve the health of future generations.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Use Of Local Ambassadors To Spread Our Messagementioning

confidence: 99%

See 2 more Smart Citations

A social marketing strategy to promote preconception care: development of the Woke Women strategy

Maas

Blanchette

Amstel³

et al. 2022

JSOCM

View full text Add to dashboard Cite

show abstract

“…[53][54][55] Reach of the Zika Contraception Access Network was highest if awareness and information messages were delivered via Facebook. 64 The 'New Orleans Healthy Start' prenatal care programme, delivered after Hurricane Katrina, showed evidence of successful implementation: a greater proportion of pregnant women who engaged in the programme reported learning about each of the 11 components of prenatal care (eg, smoking) compared with those who accessed traditional prenatal care. 60 These two groups of women did not differ in their reported satisfaction of their prenatal care (eg, regarding waiting time).…”

Section: Open Accessmentioning

confidence: 99%

Response strategies for promoting gender equality in public health emergencies: a rapid scoping review

et al. 2021

View full text Add to dashboard Cite

ObjectivesThe COVID-19 pandemic threatens to widen existing gender inequities worldwide. A growing body of literature assesses the harmful consequences of public health emergencies (PHEs) for women and girls; however, evidence of what works to alleviate such impacts is limited. To inform viable mitigation strategies, we reviewed the evidence on gender-based interventions implemented in PHEs, including disease outbreaks and natural disasters.MethodsWe conducted a rapid scoping review to identify eligible studies by systematically searching the databases MEDLINE, Global Health and Web of Science with the latest search update on 28 May 2021. We used the Sustainable Development Goals as a guiding framework to identify eligible outcomes of gender (in)equality.ResultsOut of 13 920 records, 16 studies met our eligibility criteria. These included experimental (3), cohort (2), case–control (3) and cross-sectional (9) studies conducted in the context of natural disasters (earthquakes, droughts and storms) or epidemics (Zika, Ebola and COVID-19). Six studies were implemented in Asia, seven in North/Central America and three in Africa. Interventions included economic empowerment programmes (5); health promotion, largely focused on reproductive health (10); and a postearthquake resettlement programme (1). Included studies assessed gender-based outcomes in the domains of sexual and reproductive health, equal opportunities, access to economic resources, violence and health. There was a dearth of evidence for other outcome domains relevant to gender equity such as harmful practices, sanitation and hygiene practices, workplace discrimination and unpaid work. Economic empowerment interventions showed promise in promoting women’s and girls’ economic and educational opportunities as well as their sexual and reproductive health during PHEs. However, some programme beneficiaries may be at risk of experiencing unintended harms such as an increase in domestic violence. Focused reproductive health promotion may also be an effective strategy for supporting women’s sexual and reproductive health, although additional experimental evidence is needed.ConclusionsThis study identified critical evidence gaps to guide future research on approaches to alleviating gender inequities during PHEs. We further highlight that interventions to promote gender equity in PHEs should take into account possible harmful side effects such as increased gender-based violence.Review registrationDOI 10.17605/OSF.IO/8HKFD.

show abstract

Healthcare access for pregnant women in a rural developing country context: Formal and informal institutional challenges

Emile,

Krisjanous,

Banga

et al. 2024

Health Marketing Quarterly

View full text Add to dashboard Cite

Ante La Duda, Pregunta: A Social Marketing Campaign to Improve Contraceptive Access during a Public Health Emergency

Cited by 13 publications

References 12 publications

A social marketing strategy to promote preconception care: development of the Woke Women strategy

A social marketing strategy to promote preconception care: development of the Woke Women strategy

Response strategies for promoting gender equality in public health emergencies: a rapid scoping review

Healthcare access for pregnant women in a rural developing country context: Formal and informal institutional challenges

Contact Info

Product

Resources

About