With the intensification of energy and environmental crises, new energy vehicles have become a beacon of hope. The performance of their core component, the power battery system, is directly related to the vehicle's range and safety. The heat generation of power batteries during operation is particularly critical, as temperatures that are too high or too low can adversely affect battery performance. Therefore, optimizing the Battery Thermal Management System (BTMS) is of paramount importance. However, existing research has largely focused on system design and experimental validation, while the thermodynamic analysis of battery heat generation mechanisms and the study of performance adaptability under complex conditions remain insufficient. This study aims to delve into the thermodynamic behavior of power batteries by establishing models for their heat generation and dissipation, thereby optimizing the design of the BTMS to enhance the overall performance and safety of the system. Initially, a thermodynamic model of the battery pack under various conditions was constructed. Based on this, existing thermal management technologies were evaluated and optimized, leading to the proposal of viable optimization solutions. The outcomes of this study contribute to improving the energy efficiency and safety levels of new energy vehicle power batteries, holding significant practical and theoretical value for the advancement of the new energy vehicle industry.