Annapurna Krishi Prasara Seva- An Innovative Mobile Based Agro Advisory Service to Mahabubnagar Farmers

Abstract

The present study entitled “Annapurna Krishi Prasara Seva- an innovative mobile based agro advisory service in Mahabubnagar Districts of Telangana” was carried out to get the feedback of farmers about the services rendered through Interactive Information Dissemination System (IIDS) in the year 2019-20. Random sampling methods followed for drawing a total sample size of ninety farmers from the district. Responses obtained through Pre-tested structured interview schedule was further tabulated and analysed with the help of suitable statistical tools and techniques viz. frequency, percentage, mean and rank order. The findings of the study revealed that 94.44 per cent of the respondents gave priority to pest and disease management and 86.67 per cent of the respondents agreed that IIDS service is providing the farmers with timely information. It will be a good monitoring tool to the scientists of DAATTCs to monitor the farmer’s field and it will be a good knowledge management system for knowledge providers and policy makers.