The effects of Nd-Cu alloy powder addition on the microstructures and magnetic properties of Nd-Fe-B hot-deformed magnets produced by the spark plasma sintering (SPS) method were investigated. The addition of a small amount of Nd-Cu alloy powder, up to 2%, significantly increased the coercivity of the Nd-Fe-B hot-deformed magnets without deteriorating the crystallographic alignment of the Nd2Fe14B phase. The Nd-Fe-B hot-deformed magnet with 2% Nd-Cu alloy powder had the same remanence value as the Nd-Fe-B hot-deformed magnet without Nd-Cu alloy powder addition, but the magnet with 2% Nd-Cu alloy powder exhibited higher coercivity and a higher maximum energy product than the magnet without Nd-Cu alloy powder addition.