Animated Infographic Video Post on Social-Media for Sustainability Awareness

Abstract

The innovation in computer technology has created various kinds of electronic communications creating a phase of new media design emerging from diverse forms of digital media such as social platforms, online video streams, blogs, forum and much more. Thus, the expression of media able to disseminate information or entertainment that can spread from one body to another in a contagious way. The ability of infographic in utilizing shortened text, incorporate components such as icons, images, illustrations, and video with creative approach can enable the content to be distributed in various digital forms and published in the social media platform. With the launch of The National Environmental Education and Awareness strategy by the UAE's government aiming to educate youth in driving the country towards a sustainable future and increase sustainable awareness of the community, businesses, and the government sector this study designs and develops a conceptual framework that draws upon the SUCCES framework for telling information to raise awareness on energy consumption and conservation using animated infographic video posted on social media. Using the exemplar work titled Green Home Mission, the framework is illustrated to give an information in graphic and visual through keyframe analysis strategy.Finally, the effectiveness of the animated infographic video is evaluated as tools to raise sustainability awareness using online survey with 61 respondents. The result outlines the effectiveness of creative production in the development of animated infographic to raise awareness by using the SUCCES framework to design compelling content that is easy to remember and sticky.