“…Consumer preferences are driven increasingly by ethical issues, especially for intensive cage culture of carnivorous fish (Ellingsen et al, 2015; Solgaard & Yang, 2011). If the sector wants to improve the acceptability of farmed products, the industry should not ignore issues such as animal welfare (Alexander et al, 2016; Burbridge et al, 2001; Cotee & Petersan, 2009; Honkanen & Olsen, 2009; Huntingford et al, 2006) and environmental sustainability (Bjørklund et al, 2007; Fernández‐Polanco & Luna, 2010, 2012). Some ethical aspects in aquaculture have drawn special attention, including selective breeding, feeding (e.g., the extensive use of environmental resources based on fishmeal and fish oil), acute stress generated by crowded fish cages, and the impact of fish escapes on wild population (Atalah & Sanchez‐Jerez, 2020).…”