“…Improving this poor score is an attainable challenge. Farmers, who are the target of anti-speciesism activists as much as scientists ( Pistollato et al, 2016 ; Ceccato et al, 2021 ), nevertheless enjoy a good image in the eyes of the public. In 2021, the majority of French people trusted farmers (79%) and believed (72%) them to be concerned by animal welfare ( https://www.ifop.com/publication/les-francais-leurs-agriculteurs-et-leur-alimentation/ accessed on March 16, 2022).…”