We present a combined single-crystal x-ray di use sca ering and ab-initio molecular dynamics study of lead telluride, PbTe. Well-known for its thermoelectric and narrow-gap semiconducting properties, PbTe recently achieved further notoriety following the report of an unusual o -centering of the lead atoms, accompanied by a local symmetry breaking, on heating. is observation, which was named emphanisis, ignited considerable controversy regarding the details of the underlying local structure and the appropriate interpretation of the total sca ering experiments. In this study, we demonstrate close agreement between our di use sca ering measurements and our calculations, which allows us to analyze features such as higher-order correlations that are accessible in the simulations but not experimentally. is allowed us to discover an unusual correlated local dipole formation extending over several unit cells with an associated local reduction of the cubic symmetry in both our x-ray di use sca ering measurements and our molecular dynamics simulations. Importantly, when averaged spatially or temporally, the most probable positions for the ions are at the centers of their coordination polyhedra. Our results therefore clarify the nature of the local symmetry breaking, and reveal the source of the earlier controversy regarding the existence or absence of o -centering. Finally, we provide an interpretation of the behavior in terms of coupled so optical and acoustic modes, which is linked also to the high thermoelectric performance of PbTe.