“…A number of studies have explored the use of English words in the media (Al–Athwary, 2016, in Arab Gulf states newspapers; Chesley, 2010, in French newspapers; Kuang, 2009, in Japanese magazines; Panić–Kavgić, 2017, in Serbian newspapers and magazines; Robinson, 2006, in an Italian newspaper; Rodríguez–Medina, 2016, on Spanish TV commercials; Schaefer, 2019, on the radio in Germany; Sedeeq, 2018, in a Kurdish newspaper; Tatsioka, 2008, on Greek TV shows; Zenner, Speelman & Geeraerts, 2015 on a Dutch TV programme), but the connection between loanword use and identity has not been examined thoroughly in the literature.…”