Anders Gustafsson, Arkeologihistoria som historia och som arkeologi: Studier i arkeologins egenhistorier. (Institutionen för arkeologi, Göteborgs universitet, Gotarc Series B, Gothenburg Archaeological Theses no 17, 2001, 233 pp., 5 figs, in Swedish with an English summary, ISBN 91 85952 57 5) - 
            Åsa Gillberg, En plats i historien: Nils Niklassons liv och arbete. (Institutionen för arkeologi, Göteborgs universitet, Gotarc Series B, Gothenburg Archaeological Theses no 18, 2001, 313 pp., 10 figs,

Burström, Mats

doi:10.1179/eja.2002.5.3.369

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“…, 2023). Overfishing and the use of drugs in fish farming are common concerns for consumers (Zander and Feucht, 2018, Rönnerstrand et al. , 2020).…”

Section: Discussionmentioning

confidence: 99%

Exploring seafood choices at the point of purchase among a sample of Swedish consumers

Costa,

Bergman,

Niimi

et al. 2024

BFJ

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PurposeSeafood consumption in Sweden is below the national recommendations and limited to very few species. This study aims to explore the factors shaping seafood choices at the point of purchase among a sample of current consumers in Sweden, and examines their attitudes regarding seafood consumption more broadly.Design/methodology/approachConvenience sampling was used to recruit consumers planning to purchase seafood at a supermarket in Sweden. Participants’ shopping trip was recorded using wearable eye tracking glasses and, upon completion, semi-structured interviews were conducted using a cued retrospective think aloud method. This exploratory study integrates qualitative data (N = 39) with eye tracking data (N = 34), to explore how seafood choices unfold when consumers purchase at the point of purchase.FindingsPurchases were mostly restricted to familiar seafood species. Four interlinked main themes were identified from thematic analysis of the interview data: Ambivalence, Nice and Necessary, Proficiency with Seafood and External Influences. Sustainability information (e.g. certifications) faced strong competition from other visual elements at the point of purchase, receiving less attention than product imagery and pricing information.Originality/valueThis study is the first to explore the factors shaping seafood choices of current consumers at the point of purchase. The unique approach, combining explicit and implicit measures, enriches understanding of the factors influencing seafood choices and how these may interrelate. The results are valuable for the industry and contribute to the literature by identifying possible routes to improve seafood sustainability communication.

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“…, 2023). Overfishing and the use of drugs in fish farming are common concerns for consumers (Zander and Feucht, 2018, Rönnerstrand et al. , 2020).…”

Section: Discussionmentioning

confidence: 99%

Exploring seafood choices at the point of purchase among a sample of Swedish consumers

Costa,

Bergman,

Niimi

et al. 2024

BFJ

View full text Add to dashboard Cite

show abstract

Cited by 1 publication

References 0 publications

Exploring seafood choices at the point of purchase among a sample of Swedish consumers

Exploring seafood choices at the point of purchase among a sample of Swedish consumers

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