“…Berlo, 1960;Schramm, 1955), research approaches that consider "complexity as a matter of course" (Weber, Mathiak, et al, 2009, p. 50) still have not gained widespread traction in the field, limiting theory development at the intersection of the two domains. Recent work has demonstrated the utility of formal modeling as a tool for developing theories of complex processes in psychology and other cognate fields (Grahek et al, 2021;Guest & Martin, 2021;van Rooij & Baggio, 2021). Herein we provide an overview of formal modeling rooted in decision theory (Dayan & Daw, 2008;Körding, 2007), an especially promising framework for theoretical integration and innovation in media psychology.…”