Analyzing the role of national culture on content creation and user engagement on Twitter: The case of Indian Premier League cricket franchises

Prakash, C. Deep; Majumdar, Adrija

doi:10.1016/j.ijinfomgt.2020.102268

Cited by 20 publications

(12 citation statements)

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“…Consistent with earlier findings on NBA fans, the POA for the fans from China is the player, while it is the team for the fans from the US (Li et al ., 2017). Prakash and Majumdar (2021) considered the three dimensions of power distance, individualism, and indulgence score to highlight the role of cultural differences in sport fan engagement. Based on Hofstede's cultural dimension theory (Hofstede, 2011), the national culture of India is aligned more to neighbor China than the US (Power distance: China – 80, India – 77, US – 40; Individualism: China – 20, India – 48, US – 91; Indulgence: China – 24, India – 26, US - 68).…”

Section: Discussionmentioning

confidence: 99%

Global multi-sport events: content strategy for driving fan engagement on Twitter

ShabbirHusain

Annamalai

Chandrasekaran

2023

SBM

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PurposeThis study aims to understand the impact of content orientation, media type, and information richness on fan engagement in multi-sport global events.Design/methodology/approachThe authors conducted a content analysis on Twitter posts recording over two million user impressions from the official account managed by the International Olympic Committee for India during the Tokyo Olympic Games 2020. A multivariate Poisson model using the Bayesian approach was used for analyzing data.FindingsThis study found that fan engagement is likely to be higher for player-oriented content as opposed to team-oriented content. Also, the usage of photos to enhance engagement worked better than any other media type. Finally, the results revealed that the inclusion of hashtags has a positive effect on fan engagement for tweet comments but not for like count and retweet count.Originality/valueThe study highlights the differences in player versus team-oriented posts in global multi-sport competitions. The findings have significant implications for practicing sport managers by informing them about key elements that drive fans to engage in online communication.

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Section: Discussionmentioning

confidence: 99%

Global multi-sport events: content strategy for driving fan engagement on Twitter

ShabbirHusain

Annamalai

Chandrasekaran

2023

SBM

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“…Cultural differences have been well addressed in several web communication areas, such as e-commerce (Luo et al, 2014;Hallikainen and Laukkanen, 2018), social networks (Gong et al, 2014;Prakash and Majumdar, 2021), online reviews (Lamb et al, 2020), and also in the adoption of web 2.0 technologies (Ribiere et al, 2010;Barron and Schneckenberg, 2012). As regards the influence of culture in the design of a website, many authors agree on the principle: "Think globally, act locally, " suggesting that website designers and developers accommodate cultural preferences in websites (Alexander et al, 2017;Wasowicz-Zaborek, 2018).…”

Section: Cultural Influences On Website Designmentioning

confidence: 99%

Online corporate communication: Should national culture matter?

Capece

Pillo

2023

Front. Commun.

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IntroductionThe purpose of this paper is to investigate how the culture of a nation influences online corporate communication, focusing on the assessment of the culturability of business websites. Although the Internet constitutes a global phenomenon, cultural filters influence its use at the local level, ultimately determining a more or less favorable attitude toward a given website. Understanding and analysing the cultural adaptation of online communication is crucial as it has the potential to greatly influence how customers perceive and respond to the graphic and content elements.MethodsBuilding upon Hofestede's and Hall's theories, a content analysis technique was used to code the cultural markers and new indicators have been created to allow the association of the graphic elements and the contents of the websites with the cultural characteristics. The countries chosen as case studies are India and Australia, which present significant cultural differences and allow highlighting of the practical implications deriving from the cultural adaptation of the website design.ResultsThe results of this paper show that the company websites analyzed are designed to incorporate the cultural nuances of the target country. In particular, on the Australian websites, there is a greater frequency of cultural markers referring to individualism, masculinity, and uncertainty avoidance compared to Indian ones. On the contrary, Indian websites show more cultural markers referring to power distance, high context, and polychronic characteristics than Australian ones. This paper overcomes the qualitative approaches of the previous literature, developing new indicators for website analysis and providing a quantitative comparison with Hofstede and Hall frameworks.DiscussionThis work provides a guideline for companies, analysts, and the different professionals involved in online communication and web design. More specifically, they have to be aware of the cultural challenges when they operate outside the national boundaries, by designing a culturally usable website in one of the countries chosen for this study.

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“…Hofstede ( Hofstede, Hofstede & Minkov, 2005 ) defines culture in terms of six parameters ( Power Distance, Uncertainty Avoidance, Individualism, Masculinity, Long Term Orientation, Indulgence ) and quantifies each one for different countries of the world. An extensive set of previous works use Hofstede Dimensions to quantify culture ( García-Gavilanes, Mejova & Quercia, 2014 ; Garcia-Gavilanes, Quercia & Jaimes, 2013 ; Prakash & Majumdar, 2021 ). For this research, we also used Hofstede’s dimensions which have been used in a huge number of research to measure culture.…”

Section: Related Workmentioning

confidence: 99%

Is gender-based violence a confluence of culture? Empirical evidence from social media

Rimjhim

Dandapat

2022

PeerJ Computer Science

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Gender-based violence (GBV) has been plaguing our society for long back. The severity of GBV has spurred research around understanding the causes and factors leading to GBV. Understanding factors and causes leading to GBV is helpful in planning and executing efficient policies to curb GBV. Past researches have claimed a country’s culture to be one of the driving reasons behind GBV. The culture of a country consists of cultural norms, societal rules, gender-based stereotypes, and social taboos which provoke GBV. These claims are supported by theoretical or small-scale survey-based research that suffers from under-representation and biases. With the advent of social media and, more importantly, location-tagged social media, huge ethnographic data are available, creating a platform for many sociological research. In this article, we also utilize huge social media data to verify the claim of confluence between GBV and the culture of a country. We first curate GBV content from different countries by collecting a large amount of data from Twitter. In order to explore the relationship between a country’s culture and GBV content, we performed correlation analyses between a country’s culture and its GBV content. The correlation results are further re-validated using graph-based methods. Through the findings of this research, we observed that countries with similar cultures also show similarity in GBV content, thus reconfirming the relationship between GBV and culture.

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Analyzing the role of national culture on content creation and user engagement on Twitter: The case of Indian Premier League cricket franchises

Cited by 20 publications

References 105 publications

Global multi-sport events: content strategy for driving fan engagement on Twitter

Global multi-sport events: content strategy for driving fan engagement on Twitter

Online corporate communication: Should national culture matter?

Is gender-based violence a confluence of culture? Empirical evidence from social media

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