Analyzing the Pivotal Role of Mass Media in Shaping Economic Policies and Perceptions in Pakistan

Abstract

The impact of mass media on society is undeniable. Its effective influence on reporting an issue in hand can make or break the story. Free media is not an extravagance. It is the foundation of impartial development in society. Media can monitor government actions and so serve as a check on public policy. Similarly, corruption can be exposed by the media. It provides a forum for a range of viewpoints on reform and governance and aids in fostering a consensus among the populace in favour of change. These media improve the efficiency of markets. This study examines the role of mass media in Pakistan's economic development. To meet the aim of the study, this research uses the interview method. The findings of the study suggest that the media has the power to play its part in handling Pakistan's economic crisis with objective and responsible coverage. However, corporate media in Pakistan is lacking in representing actual issues or possible reasons for economic decline in the country. There is a need for more responsible reporting by mass media in Pakistan.