“…At the same time, digital transformation requires internal organizational adaptation, such as changes to processes, structures and especially strategy and culture (Verhoef et al, 2021;Zhang et al, 2022;Badasjane et al, 2022). In particular, business strategy renewal as an organizational driver is beneficial to businesses in multiple ways, such as satisfying customer needs, reducing resource waste, and achieving ambidexterity, making it critical for stimulating these other organizational processes as well (Wang, 2022). Yet, several authors (Matt et al, 2015;Hess et al, 2016;Hyvönen, 2018) have argued that business leaders and managers still lack the skills and knowledge to formulate and implement a digital strategy, which is why only a few businesses have managed to implement digital transformation successfully.…”