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This study aimed to analyze the factors that influence customer decisions in using Islamic mobile banking services. In this study, a total of 200 respondents were collected through purposive sampling technique with the criteria of having used or currently using mobile banking services from Islamic banks in Semarang City, respondents answered online surveys through google forms as primary data collection. The methodology in this study was using PLS-SEM. The study findings show that the factors of mob mentality, reputation, perceived risk, and Islamic financial literacy have a positive and significant influence on the decision to use Islamic mobile banking. The four factors have a total influence of 87% on the decision to use Islamic mobile banking services. This finding implies that these factors need to be considered by customers and banks. Islamic banking must continue to strive for a level of security, data confidentiality and customer trust in a more creative, convenient, and effective mobile banking features and services system so that customers still feel their decision to use Islamic mobile banking services is right.Keywords: Mob Mentality, Reputation, Perceived Risk, Islamic Financial Literacy. ABSTRAKStudi ini memiliki tujuan untuk menganalisis faktor-faktor yang berpengaruh terhadap keputusan nasabah dalam menggunakan layanan mobile banking syariah. Pada studi ini, dikumpulkan sejumlah 200 responden melalui teknik purposive sampling dengan kriteria pernah atau sedang menggunakan layanan mobile banking dari bank syariah di Kota Semarang, responden menjawab survei secara online melalui google forms sebagai pengumpulan data primer. Metodologi pada penelitian ini yaitu menggunakan PLS-SEM. Hasilnya menunjukkan bahwa faktor-faktor mentalitas gerombolan, reputasi, persepsi akan resiko, dan literasi keuangan syariah memiliki pengaruh positif dan signifikan terhadap keputusan penggunaan mobile banking syariah. Keempat faktor tersebut memiliki total pengaruh sebesar 87% terhadap keputusan penggunaan layanan mobile banking syariah. Penemuan ini memberikan implikasi bahwa faktor-faktor tersebut perlu dipertimbangkan oleh nasabah dan pihak perbankan. Perbankan syariah harus tetap mengupayakan tingkat keamanan, kerahasiaan data dan kepercayaan nasabah dalam sistem fitur dan layanan mobile banking yang lebih kreatif, nyaman, serta efektif agar nasabah tetap merasa keputusannya menggunakan layanan mobile banking syariah adalah tepat.Kata Kunci: Mob Mentality, Reputation, Perceived Risk, Islamic Financial Literacy. REFFERENCES Alkhowaiter, W. A. (2020). Digital payment and banking adoption research in Gulf countries: A systematic literature review. International Journal of Information Management, 53. doi:10.1016/j.ijinfomgt.2020.102102 Ammari-Bahri, N., Coulibaly, D., & Ben Mimoun, M. S. (2020). The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept. Journal of Retailing and Consumer Services, 52. doi:10.1016/j.jretconser.2019.101903 Bank Indonesia. (2021). Gaya hidup semakin digital, perbankan kurangi jumlah mesin ATM. Retrieved from blob:https://databoks.katadata.co.id/7d49cab2-a51c-4b92-a225-183a439aec4d Bank Indonesia. (2022). Pertumbuhan tahunan nilai transaksi uang elektronik dan perbankan digital. Retrieved from https://databoks.katadata.co.id/datapublish/2022/05/31/nilai-transaksi-uang-elektronik-dan-perbankan-digital-tumbuh-pesat-pada-april-2022 Butt, I., Ul-haq, S., Shareef, M. A., & Chowdhury, A. H. (2022). Ethical reputation and retail bank selection: a sequential exploratory mixed- methods study in an emerging economy. International Journal of Bank Marketing, 40 (7): 1526-1554. doi:10.1108/IJBM-03-2021-0104 CNBC Indonesia. (2021). Gegara ini, mobile banking Bank Syariah Indonesia melesat 98%. Retrieved from https://www.cnbcindonesia.com/syariah/20210823140844-29-270488/gegara-ini-mobile-banking-bank-syariah-indonesia-melesat-98/amp Dila, F. (2019). Hubungan antara bandwagon effect dan celebrity worship pada penggemar K-POP. Thesis Undergraduate Faculty of Psychology, Universitas Sumatra Utara. Elhajjar, S., & Ouaida, F. (2020). An analysis of factors affecting mobile banking adoption. International Journal of Bank Marketing, 38(2), 352–367. doi:10.1108/IJBM-02-2019-0055 Esthiningrum, A., & Sari, S. P. (2019). Pendekatan Theory Rasoned Action (TRA) dan Technology Acceptance Model (TAM) dalam minat transaksi menggunakan E-Money. Proceeding of Paradigma Pengembangan Ekonomi Kreatif di Era 4.0, 6(2), 163–172. Gbongli, K.., Peng, Y., & Ackah, O. (2016). Selection and ranking of perceived risk associated with mobile banking in West Africa. An AHP Approach from customers’ perspective. International Journal of Scientific & Engineering Research, 7(1), 80-86. Ghozali, I. (2014). Partial least squares, konsep, teknik, dan aplikasi menggunakan program SmartPLS 3.2.9 untuk peneliti. Semarang: Badan Penerbit Universitas Diponegoro. Ichwan, A., & Ghofur, R. A. (2020). Pengaruh Technology Acceptance Model terhadap keputusan muzakki membayar zakat melalui fintech Gopay. Jurnal Ilmiah Ekonomi Islam, 6(02), 129–135. doi:10.29040/jiei.v6i2.1011 Khan, L., & Arif, I. (2022). Islamic financial literacy and intention to use Islamic banking: A role of financial considerations. Journal of Finance & Economics Research, 7(1), 47–59. doi:10.20547/jfer2207104 Kurniasih, P. (2019). Faktor-faktor yang mempengaruhi keputusan konsumen dalm membeli sayuran organik di Kota Salatiga. Theses of Undergraduate Faculty of Agriculture and Business. Universitas Kristen Satya Wacana. Linda & Bloom, C. (2017). The bandwagon effect. Retrieved from https://www.psychologytoday.com/us/blog/stronger-the-broken-places/201708/the-bandwagon-effect?amp Muhammad, M., Sirat, A. H., & Hadady, E. H. (2023). The effect of Islamic financial literacy on the decision to use Islamic banking services in the City of Ternate with religion as a moderating variable. Jurnal Manajemen Bisnis, 10(1), 177–189. doi:10.33096/jmb.v10i1.489 Narteh, B., & Braimah, M. (2020). Corporate reputation and retail bank selection: the moderating role of brand image. International Journal of Retail and Distribution Management, 48(2), 109–127. doi:10.1108/IJRDM-08-2017-0164 Nguyen, Y. T. H., Tapanainen, T., & Nguyen, H. T. T. (2022). Reputation and its consequences in Fintech services: the case of mobile banking. International Journal of Bank Marketing, 40(7), 1364–1397. doi:10.1108/IJBM-08-2021-0371 Pala, F., Erdoğdu, A., Ali, M., Alnori, F., & Barut, A. (2023). Analyzing the linkage between Islamic financial literacy and Islamic banking services adoption: Evidence from Turkey. Journal of Islamic Accounting and Business Research. doi:10.1108/JIABR-12-2021-0324 Rahim, S. H. A., Rashid, R. A., & Hamed, A. B. (2016). Islamic financial literacy and its determinants among university students: An exploratory factor analysis. International Journal of Economics and Financial Issues, 6(7S), 32–35. Roemanasari, F., Sabela, J., & Rusgianto, S. (2022). Islamic financial literacy and financial behavior on investment intention. Jurnal Ilmu Ekonomi Terapan, 7(2), 239–250. doi:10.20473/jiet.v7i2.40679 Tan, E., & Lau, J. L. (2016). Behavioural intention to adopt mobile banking among the millennial generation. Young Consumers, 17(1), 18-315. doi:10.1108/YC-07-2015-00537 Thapa, S., Guzmán, F., & Paswan, A. K. (2022). How isolation leads to purchasing luxury brands: The moderating effects of COVID-19 anxiety and social capital. Journal of Product and Brand Management, 31(6), 984–1001. doi:10.1108/JPBM-05-2021-3500 Yudistira, A. (2022). Pengaruh bandwagon effect,veblen effect, dan pendapatan terhadap keputusan pembelian sepeda di masa pandemi Covid-19. Jurnal Ilmiah Mahasiswa FEB Universitas Brawijaya, 10(2), 1-17.
This study aimed to analyze the factors that influence customer decisions in using Islamic mobile banking services. In this study, a total of 200 respondents were collected through purposive sampling technique with the criteria of having used or currently using mobile banking services from Islamic banks in Semarang City, respondents answered online surveys through google forms as primary data collection. The methodology in this study was using PLS-SEM. The study findings show that the factors of mob mentality, reputation, perceived risk, and Islamic financial literacy have a positive and significant influence on the decision to use Islamic mobile banking. The four factors have a total influence of 87% on the decision to use Islamic mobile banking services. This finding implies that these factors need to be considered by customers and banks. Islamic banking must continue to strive for a level of security, data confidentiality and customer trust in a more creative, convenient, and effective mobile banking features and services system so that customers still feel their decision to use Islamic mobile banking services is right.Keywords: Mob Mentality, Reputation, Perceived Risk, Islamic Financial Literacy. ABSTRAKStudi ini memiliki tujuan untuk menganalisis faktor-faktor yang berpengaruh terhadap keputusan nasabah dalam menggunakan layanan mobile banking syariah. Pada studi ini, dikumpulkan sejumlah 200 responden melalui teknik purposive sampling dengan kriteria pernah atau sedang menggunakan layanan mobile banking dari bank syariah di Kota Semarang, responden menjawab survei secara online melalui google forms sebagai pengumpulan data primer. Metodologi pada penelitian ini yaitu menggunakan PLS-SEM. Hasilnya menunjukkan bahwa faktor-faktor mentalitas gerombolan, reputasi, persepsi akan resiko, dan literasi keuangan syariah memiliki pengaruh positif dan signifikan terhadap keputusan penggunaan mobile banking syariah. Keempat faktor tersebut memiliki total pengaruh sebesar 87% terhadap keputusan penggunaan layanan mobile banking syariah. Penemuan ini memberikan implikasi bahwa faktor-faktor tersebut perlu dipertimbangkan oleh nasabah dan pihak perbankan. Perbankan syariah harus tetap mengupayakan tingkat keamanan, kerahasiaan data dan kepercayaan nasabah dalam sistem fitur dan layanan mobile banking yang lebih kreatif, nyaman, serta efektif agar nasabah tetap merasa keputusannya menggunakan layanan mobile banking syariah adalah tepat.Kata Kunci: Mob Mentality, Reputation, Perceived Risk, Islamic Financial Literacy. REFFERENCES Alkhowaiter, W. A. (2020). Digital payment and banking adoption research in Gulf countries: A systematic literature review. International Journal of Information Management, 53. doi:10.1016/j.ijinfomgt.2020.102102 Ammari-Bahri, N., Coulibaly, D., & Ben Mimoun, M. S. (2020). The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept. Journal of Retailing and Consumer Services, 52. doi:10.1016/j.jretconser.2019.101903 Bank Indonesia. (2021). Gaya hidup semakin digital, perbankan kurangi jumlah mesin ATM. Retrieved from blob:https://databoks.katadata.co.id/7d49cab2-a51c-4b92-a225-183a439aec4d Bank Indonesia. (2022). Pertumbuhan tahunan nilai transaksi uang elektronik dan perbankan digital. Retrieved from https://databoks.katadata.co.id/datapublish/2022/05/31/nilai-transaksi-uang-elektronik-dan-perbankan-digital-tumbuh-pesat-pada-april-2022 Butt, I., Ul-haq, S., Shareef, M. A., & Chowdhury, A. H. (2022). Ethical reputation and retail bank selection: a sequential exploratory mixed- methods study in an emerging economy. International Journal of Bank Marketing, 40 (7): 1526-1554. doi:10.1108/IJBM-03-2021-0104 CNBC Indonesia. (2021). Gegara ini, mobile banking Bank Syariah Indonesia melesat 98%. Retrieved from https://www.cnbcindonesia.com/syariah/20210823140844-29-270488/gegara-ini-mobile-banking-bank-syariah-indonesia-melesat-98/amp Dila, F. (2019). Hubungan antara bandwagon effect dan celebrity worship pada penggemar K-POP. Thesis Undergraduate Faculty of Psychology, Universitas Sumatra Utara. Elhajjar, S., & Ouaida, F. (2020). An analysis of factors affecting mobile banking adoption. International Journal of Bank Marketing, 38(2), 352–367. doi:10.1108/IJBM-02-2019-0055 Esthiningrum, A., & Sari, S. P. (2019). Pendekatan Theory Rasoned Action (TRA) dan Technology Acceptance Model (TAM) dalam minat transaksi menggunakan E-Money. Proceeding of Paradigma Pengembangan Ekonomi Kreatif di Era 4.0, 6(2), 163–172. Gbongli, K.., Peng, Y., & Ackah, O. (2016). Selection and ranking of perceived risk associated with mobile banking in West Africa. An AHP Approach from customers’ perspective. International Journal of Scientific & Engineering Research, 7(1), 80-86. Ghozali, I. (2014). Partial least squares, konsep, teknik, dan aplikasi menggunakan program SmartPLS 3.2.9 untuk peneliti. Semarang: Badan Penerbit Universitas Diponegoro. Ichwan, A., & Ghofur, R. A. (2020). Pengaruh Technology Acceptance Model terhadap keputusan muzakki membayar zakat melalui fintech Gopay. Jurnal Ilmiah Ekonomi Islam, 6(02), 129–135. doi:10.29040/jiei.v6i2.1011 Khan, L., & Arif, I. (2022). Islamic financial literacy and intention to use Islamic banking: A role of financial considerations. Journal of Finance & Economics Research, 7(1), 47–59. doi:10.20547/jfer2207104 Kurniasih, P. (2019). Faktor-faktor yang mempengaruhi keputusan konsumen dalm membeli sayuran organik di Kota Salatiga. Theses of Undergraduate Faculty of Agriculture and Business. Universitas Kristen Satya Wacana. Linda & Bloom, C. (2017). The bandwagon effect. Retrieved from https://www.psychologytoday.com/us/blog/stronger-the-broken-places/201708/the-bandwagon-effect?amp Muhammad, M., Sirat, A. H., & Hadady, E. H. (2023). The effect of Islamic financial literacy on the decision to use Islamic banking services in the City of Ternate with religion as a moderating variable. Jurnal Manajemen Bisnis, 10(1), 177–189. doi:10.33096/jmb.v10i1.489 Narteh, B., & Braimah, M. (2020). Corporate reputation and retail bank selection: the moderating role of brand image. International Journal of Retail and Distribution Management, 48(2), 109–127. doi:10.1108/IJRDM-08-2017-0164 Nguyen, Y. T. H., Tapanainen, T., & Nguyen, H. T. T. (2022). Reputation and its consequences in Fintech services: the case of mobile banking. International Journal of Bank Marketing, 40(7), 1364–1397. doi:10.1108/IJBM-08-2021-0371 Pala, F., Erdoğdu, A., Ali, M., Alnori, F., & Barut, A. (2023). Analyzing the linkage between Islamic financial literacy and Islamic banking services adoption: Evidence from Turkey. Journal of Islamic Accounting and Business Research. doi:10.1108/JIABR-12-2021-0324 Rahim, S. H. A., Rashid, R. A., & Hamed, A. B. (2016). Islamic financial literacy and its determinants among university students: An exploratory factor analysis. International Journal of Economics and Financial Issues, 6(7S), 32–35. Roemanasari, F., Sabela, J., & Rusgianto, S. (2022). Islamic financial literacy and financial behavior on investment intention. Jurnal Ilmu Ekonomi Terapan, 7(2), 239–250. doi:10.20473/jiet.v7i2.40679 Tan, E., & Lau, J. L. (2016). Behavioural intention to adopt mobile banking among the millennial generation. Young Consumers, 17(1), 18-315. doi:10.1108/YC-07-2015-00537 Thapa, S., Guzmán, F., & Paswan, A. K. (2022). How isolation leads to purchasing luxury brands: The moderating effects of COVID-19 anxiety and social capital. Journal of Product and Brand Management, 31(6), 984–1001. doi:10.1108/JPBM-05-2021-3500 Yudistira, A. (2022). Pengaruh bandwagon effect,veblen effect, dan pendapatan terhadap keputusan pembelian sepeda di masa pandemi Covid-19. Jurnal Ilmiah Mahasiswa FEB Universitas Brawijaya, 10(2), 1-17.
Purpose This paper aims to examine the antecedents of adoption intention of profit-sharing investment deposits (PSID) among Moroccan customers. Design/methodology/approach Applying an extended version of diffusion of innovation (DOI) theory and using a non-probability sampling technique with convenience approach, a quantitative survey was developed and administered to 171 Islamic banking users. Structural equation modeling was then used to evaluate the significance of relationships between the various variables under study using SPSS 21.0 and AMOS 26.0 statistical packages. Findings Empirical findings of the structural analysis indicated a significant direct relationship between adoption intention and six out of seven variables: perceived relative advantage, perceived compatibility, perceived complexity, perceived risk, religiosity and social influence, all of which had a significant effect on Moroccan customers’ intention to invest their funds in profit-sharing based deposit instruments, whereas customer awareness exerted an insignificant positive effect. Research limitations/implications The absence of a longitudinal study tracking the actual adoption behavior is the main limitation of this study. Furthermore, data were collected solely from Islamic banking users. Finally, despite being insightful, the empirical findings should be generalized with caution since the sample was purposely selected by the banks’ management. Practical implications This study implied that participatory banks should pay substantial attention to risk perceptions, as PSID adoption intention is typically inhibited by high perceived risks associated with these products. Moreover, this study provides great indications to Moroccan regulators and policymakers on a number of issues related to this emerging business. Originality/value To the best of the authors’ knowledge, this paper represents the first attempt to confirm the effectiveness of the Rogers’ DOI in examining the intention to adopt a financial innovation in the Moroccan context. It is also the first of its kind to address customers’ apprehensions regarding profit-sharing investment products.
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