Analyzing the Leisure Industry Development in Ukraine and Abroad

Abstract

The article discusses topical issues regarding the leisure industry in Ukraine and abroad in order to identify key problems and prospects for its development. In the course of the study, market conditions were analyzed; the requirements of consumers for services in the field of organization of recreation and entertainment are defined; the factors influencing the development and efficient operation of the market are examined. According to the results of the study, it is substantiated that the rapid growth of the entertainment industry, both in the world and in Ukraine, is due to a positive trend to improve the quality of rest and personal development of the population. It is determined that the main problem of the entertainment industry in Ukraine is that its financing is carried out with the industry’s own funds. Instead, in many foreign countries, the entertainment industry is developing with the help of foreign investment and public funds. The peculiarities and problems of development of the international recreation and entertainment market are analyzed and it is established that in the world in the period 2006-2019 was a steady dynamic of the popularity of requests for «entertainment organization». This dynamic indicates the constant development of the entertainment market with slight seasonal fluctuations in the winter and spring months of the year. It is also identified that the recreation and entertainment market is dominated by a group of eight participants: China, Brazil, India, Russia, the Middle East and North Africa, Mexico, Indonesia, and Argentina. The average annual growth rate of the entertainment market in these countries is more than twice the growth rate of the global entertainment market. For a more complete and detailed analysis of the international recreation and entertainment market, a rating of agencies that are leaders in the global market of the analyzed services was composed. Conclusions on key problems and prospects of development of entertainment industry in Ukraine and abroad are formulated.