Analyzing the Hong Kong Philharmonic Orchestra's Facebook Community Engagement With the Honeycomb Model

Abstract

Online social media has gradually become a trend. Many companies, brands, and organizations attach great importance to social media for community engagement, aiming for marketing, reputation, etc. This study analyzes the effectiveness of the Hong Kong Philharmonic's (HKPhil) Facebook social media with the seven aspects of the honeycomb model. Through quantitative and qualitative analysis of the problems encountered, the authors found that the video posts on Facebook are more active than posts without videos, and the comments are generally positive. HKPhil's engagement on Facebook is good, with about 1.9% average participation rate. This research help understand whether Facebook engagement is effective and can reflect the audience's expectations, suggesting improvement strategies of social media to attract and engage more audiences and discover potential users.

Guest editorial: Contemporary learning behaviors on mobile devices and social media – part II

“…Ubiquitous mobile Internet access has changed the reading and learning habits of the younger generation (Banshal et al , 2022; Chan et al , 2022; Ding et al , 2021; Pianzola et al , 2022; Wang et al , 2016; Yu et al , 2022) and facilitated anytime, anywhere learning activities (Fan et al , 2020; Lau et al , 2020; Law et al , 2019; Yip et al , 2021; Zhang et al , 2021), especially under the constraints of COVID-19 restrictions (Li et al , 2021a; Sung and Chiu, 2022). In particular, the younger generation is generally accustomed to such new platforms and technologies, which can be accessed anytime, anywhere, with mobile technologies (Deng and Chiu, 2023; Dong et al , 2021; Jiang et al , 2023).…”

Guest editorial: Contemporary learning behaviors on mobile devices and social media

“…The third theme focuses on pedagogy innovation based on social media and massive open online course (MOOC) platforms that form communities of learning and practice (Chung et al, 2020;Gupta et al, 2022;Lei et al, 2021;Li et al, 2023b;Wang et al, 2021;Yang et al, 2022), which extends efforts to more traditional online education platforms (Cheung et al, 2023;Li et al, 2021b;Mak et al, 2022;Yao et al, 2023). In particular, the younger generation is generally accustomed to such new platforms and technologies, which can be accessed anytime, anywhere, with mobile technologies (Deng and Chiu, 2023;Dong et al, 2021;Jiang et al, 2023).…”

Editorial: Special selections on contemporary social media and social network research

“…For universities, libraries and learning commons can serve as places to build social capital (Chan et al ., 2020; Deng and Chiu, 2023; Leung et al , 2022; Zhou et al , 2022). Also, some studies have shown that the frequency of library visits is positively correlated with the perception of meetings to some extent (Lu et al , 2023).…”