Analyzing the Determinants Affecting Chinese Consumers Willingness to Adopt Electric Vehicles

Abstract

The transition to electric vehicles (EVs) is at the forefront of global efforts to combat environmental challenges and revolutionize the future of transportation. In the context of this transformative shift, understanding the factors influencing consumers' willingness to embrace EVs is paramount. This research delves into the intricate web of determinants that shape Chinese consumers' attitudes and preferences towards electric vehicles, a critical market given China's prominence in the automotive industry and its commitment to sustainability. Drawing upon a comprehensive survey methodology, this study navigates the multifaceted landscape of consumer behavior, dissecting the key determinants that steer the course of EV adoption. The research investigates the nuanced interplay between price sensitivity, performance expectations, environmental consciousness, and brand influence, collectively illuminating the paths that lead Chinese consumers towards or away from electric mobility.