Analyzing the culture of markets

Wherry, Frederick F.

doi:10.1007/s11186-014-9218-3

Cited by 27 publications

(21 citation statements)

References 31 publications

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“…BConceptions of control,^which are dominant interpretative frameworks that structure perceptions of how market works, are a crucial element of these systems of domination. While this perspective acknowledges the importance of Bcollective fictions^ (Beckert 2013;Wherry 2014) in market organization, it rather focuses on the contexts in which these symbolic systems are produced, but often overlooks their embeddedness in wider cultural realms (Wherry 2014) and internal structuring logic that result in their relative autonomy and causal power (Alexander and Smith 2001;Beckert 2010). …”

Section: Narratives In Marketsmentioning

confidence: 99%

“…Zelizer 1979). It shows how myths, symbols, and beliefs shape markets and influence actions in markets (Wherry 2014). Such focus allows paying attention to stories filling the markets via media publications, written artifacts of the market or in-depth interviews with market participants (see, for example, Anteby 2010;Bandelj 2008;Khaire and Wadhwani 2010).…”

Section: Narratives In Marketsmentioning

confidence: 99%

“…To develop the methodological framework for studying market narratives, the article builds on the two theoretical streams of market studies-the one that approaches markets as cultures (Fourcade and Healy 2007;Wherry 2014;Zelizer 2010) and the one that looks at markets as fields (Bourdieu 1989;Fligstein 2002;Beckert 2010)-arguing that taken together they allow for a necessary comprehensive approach. It further employs the tools of the narrative tradition in social analysis (Maines 1993;Alexander and Jacobs 1998) and the field of organizational studies where narratives have already become a common object of research of formal organizations (Cunliffe et al 2004).…”

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confidence: 99%

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Ups and downs of art commerce: narratives of “crisis” in the contemporary art markets of Russia and India

Komarova

2017

Theor Soc

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This article develops an analytical framework to study the role of narratives in markets and argues that there is a relationship between the structure and composition of narratives produced by market actors and market dynamics. With respect to theory, the article bridges the perspectives that study markets as cultures and as fields and draws from the organizational studies approach to the analysis of narratives. Two empirical cases of the crises narratives in the emerging contemporary art markets of Russia and India illustrate the use of the framework. The analysis is based on in-depth interviews with artists and art dealers as well as observations in Moscow, Saint Petersburg, New Delhi, and Mumbai conducted between April 2012 and June 2013. The article shows that there is a widely shared crisis narrative with a coherent structure in the Indian art market. In contrast, fragmented and contested stories that lack narrative structure dominate in the Russian art market. The analysis of the first case highlights the narrative structure and shows the productive work it does in the Indian market-it provides a moral justification of existing market norms and produces a perspective for the future. The analysis of the second case focuses on the context of narrative production and connects the conflicting interpretations of the crisis in the Russian art market to contested hierarchies and persistent uncertainty.Keywords Antenarrative . Indian art market . Market narrative . Market as culture . Narrative analysis . Russian art market Market actors tell stories: how they are better than their competitors, how a product is of an outstanding quality, how a company or industry is developing. These stories are aimed at customers, competitors, or even themselves (and researchers) and serve as sense-making tools. Exploring the production and circulation of meanings (Velthuis 2005;Zelizer 2010) or

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Section: Narratives In Marketsmentioning

confidence: 99%

Section: Narratives In Marketsmentioning

confidence: 99%

mentioning

confidence: 99%

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Ups and downs of art commerce: narratives of “crisis” in the contemporary art markets of Russia and India

Komarova

2017

Theor Soc

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“…Meaningful time does not refer to frequencies or seasonal patterns (summer versus winter spending) but rather to ritually marked moments. (For a discussion of micro-interactional sequences that are not tied to ritual events, see Wherry (2014)). Ritually marked moments include rites of passage (for example, birth baptisms, bar/bat mitzvah, quinceiñera, special birthdays, high school graduation, marriage, funerals and other coming of age ceremonies widely recognized by one's community) and highly regarded religious or religious-like events (for example, Christmas, Hanukah, Easter, Passover, Thanksgiving, New Year's).…”

Section: Midstream: Meaningful Timementioning

confidence: 99%

Relational accounting: A cultural approach

Wherry

2016

Am J Cult Sociol

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This article extends (but goes beyond) Zelier's original concept of relational earmarking, where individuals engaged in dynamic forms of relational work categorize their spending and develop practices of resource allocation by virtue of the relationships being managed. This article pushes for a performative understanding of accounting practices by elaborating a theory of relational accounting based on the outlines proposed by Zelizer. Relational accounting begins (i) upstream where identifiable codes and structured meaning systems shape the set of options, non-options and their sense of being possible for the person engaged in action. Moral considerations embedded in these codes affect the geometric shape of the individual's decision tree, nearly collapsing some decision branches. (ii) In mid-stream there are meaningful, ritually prescribed occasions altering accounting priorities. And (iii) downstream people are engaged in relational work where the meanings of their relationships function performatively. Deals make more or less sense by virtue of the types of relationships being managed and the meanings of the relational sites where monetary evaluations take place. Identifiable third parties sanction these relational performances. The article concludes with concrete examples of relational accounting for luxury transactions and for high cost debt.

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“…Ф. Верри приводит ха-рактеристики различия ритуализированных и включенных рынков (embedded markets). Так, если включенные рынки являются социально сконструированными феноменами, в которых социаль-ные сети и структура социальных связей объясняют последствия, результат обмена, то ритуали-зированные рынки -это рынки арены, где раскрываются и развиваются ритуалы, которые при-дают материальным объектам обмена привлекательность, так называемую тотемическую цен-ность и значимость проблемных ситуаций и призывают людей к почитанию, оцениванию и отри-цанию этих объектов [15].…”

Section: Introductionunclassified

Социальный Механизм Формирования Культуры Потребления Транснациональными Компаниями

Андреевна¹,

Богдановна²

2017

ОСПП

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Аннотация:Статья посвящена исследованию социального ме-ханизма формирования культуры потребления транснациональными компаниями (ТНК). Основыва-ясь на экономико-социологической концепции «ри-туализированных рынков» Ф. Верри, авторы рас-сматривают ТНК как производителей системы ры-ночных ритуалов. Анализ ритуалов позволяет лучше понять, как потребители принимают эконо-мические решения, опираясь не на математические калькуляции, а на культурные представления и кол-лективные репрезентации; а также как формиру-ется и поддерживается спрос на конкретные про-дукты и услуги. Для верификации выдвинутой ги-потезы проведено эмпирическое исследование на тему «Оценка вовлеченности потребителей Санкт-Петербурга в новую культуру потребления хлебобулочных изделий» в апреле -мае 2017 г. ме-тодом глубинного интервью по выборке доступ-ных случаев, репрезентированной по полу, воз-расту и уровню образования. В каждой семье интер-вью проводили с представителями двух поколений: 1960-х гг., родившимися в СССР, и 1990-х гг., родив-шимися во время проникновения на российский ры-нок ТНК. Сделан вывод, что ТНК конструируют культуру потребления своего продукта (североев-ропейского хлеба) и транслируют ее на рынки дру-гих стран путем создания особых рыночных риту-алов, в которые включаются потребители. Испол-нение этих ритуалов становится частью повсе-дневности последних, а их воспроизводство тре-бует повторяющего акта покупки. В свою очередь это положительным образом сказывается на фи-нансовых показателях доходности ТНК. ВведениеТрадиционно в фокус внимания социальных ученых попадают транснациональные компании наиболее доходных отраслей экономики -топливно-энергетического комплекса, здравоохранения или автомобильной отрасли. Такие «близкие» потребителю сферы, как продовольствие, остаются без внимания. Данное исследование призвано восполнить этот пробел -акцент сделан на соци-альных механизмах формирования культуры потребления транснациональными компаниями.

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Analyzing the culture of markets

Cited by 27 publications

References 31 publications

Ups and downs of art commerce: narratives of “crisis” in the contemporary art markets of Russia and India

Ups and downs of art commerce: narratives of “crisis” in the contemporary art markets of Russia and India

Relational accounting: A cultural approach

Социальный Механизм Формирования Культуры Потребления Транснациональными Компаниями

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