Analyzing Research Trends in Green Consumerism

Abstract

The aim of this chapter is to engage with the concepts of green consumer and green consumerism and to perform a bibliometric analysis of the related publications. To this end, the studies are examined in WoS and Scopus between 1965 and 2023, using the keywords “green consumer” and “green consumerism.” The study imposed certain constraints, resulting in the acquisition of a total of 7238 articles derived from 1728 sources. For this analysis, the Bibliometrix R Package Program was applied. An initial phase of the study was to conduct a descriptive analysis to provide an overview of the data. The subsequent phase involved examining several elements: the number of publications and citations by year; the most published journals on these subjects and their H-index values; the number of publications and H-index values of the authors; productivity of countries; most frequently used words; and collaboration networks of words, countries, and authors. Additionally, a factor analysis was carried out within the scope of the study to facilitate the observation of cluster formations.