Abstract:Vehicle service providers can display commercial ads in their vehicles based on passengers' origins and destinations to create a new revenue stream. In this work, we study a vehicle service provider who can generate different ad revenues when displaying ads on different arcs (i.e., origin-destination pairs). The provider needs to ensure the vehicle flow balance at each location, which makes it challenging to analyze the provider's vehicle assignment and pricing decisions for different arcs. For example, the pr… Show more
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