Analyzing Impact of Aesthetic Visual Design on Usability of E-Learning: An Emerging Economy Perspective

Abstract

Objectives: The purpose of the study is to examine various dimensions of aesthetic visual design and their role in predicting usability in e-learning in higher education institutions of northern India. Using quantitative means of data collection, this research identified, ways and means to make learning content effectively usable, that is, attractive, interesting, motivating, and engaging for the learners. Method: A survey questionnaire was developed through focused group discussions with field experts. Data were collected through online as well as offline modes. A Google form was created and its weblink was shared with the students pursuing degree courses in various state universities in northern India. Several visits and revisits were also undertaken to various universities to approach the respondents Results: Results confirmed consistency, typography, graphics, grid, and layout as factors responsible for predicting usability of e-learning. Surprisingly, color and compositional guidelines emerged insignificant. Implications: The study has implications for teaching and learning activities that promote effective learning. The findings are beneficial for course-design faculty who develop modules by considering visual design elements that can facilitate interaction with and understanding of content by students learning in an online modality.

ARTech Review: E-Learning of Visual Arts Education

“…In light of the findings of this research, it can be concluded that using a PBL learning model for e-learning during the Covid-19 pandemic has a positive impact on students' capacity for original and complex thought [26]. In higher education, a study by [27] examined a variety of dimensions of aesthetic visual design as well as their role in anticipating the usability of e-learning in northern India. This study established approaches and strategies to make learning content effectively usable, that is, engaging, motivating, interesting, and attractive for the learners, using quantitative means of data gathering.…”

Integrated TTF and self-determination theories in higher education: The role of actual use of the massive open online courses

“…Numerous studies ( Dalipi et al, 2018 ; Goopio and Cheung, 2021 ; Ghai and Tandon, 2022 ; Zaremohzzabieh et al, 2022 ) have been undertaken to determine the causes of attrition and lowering of retention rates in the case of MOOCs and for possible solutions. Moreover, Previous studies ( Watted and Barak, 2018 ; Abdullatif and Velázquez-Iturbide, 2020 ; Maya-Jariego et al, 2020 ; Chaveesuk et al, 2022 ) focused on a certain type of motivation in relation to MOOCs dropout.…”