Research on online political communication has primarily focused on content in explicitly political spaces. In this work, we set out to determine the amount of political talk missed using this approach. Focusing on Reddit, we estimate that nearly half of all political talk takes place in subreddits that host political content less than 25% of the time. In other words, cumulatively, political talk in non-political spaces is abundant. We further examine the nature of political talk and show that political conversations are less toxic in nonpolitical subreddits. Indeed, the average toxicity of political comments replying to a out-partisan in non-political subreddits is even less than the toxicity of co-partisan replies in explicitly political subreddits.
IntroductionCasual everyday political conversations are central to a vibrant deliberative democracy. Through these conversations, individuals learn new perspectives, form informed opinions and update their preferences (Kim and Kim 2008). These interactions may take place in explicitly political spaces such as city townhalls and civic committees but also in seemingly non-political spaces such as book readings, workplaces and social gatherings (Conover and Miller 2018). Importantly, this kind of everyday political talk is significantly correlated with opinion quality and political participation which are central to forming a well-informed electorate (Wyatt, Katz, and Kim 2000). In this work, we explore this phenomenon online, particularly studying political discussions in communities on Reddit that are not explicitly political.Most research on political discussions has primarily focused on explicitly political spaces, examining communities around political news groups, figures or ideologies (Soliman, Hafer, and Lemmerich 2019;Himelboim, Gleave, and Smith 2009;An et al. 2019). However, survey research suggests that most people encounter political content online not in explicitly political spaces but in hobby and leisure groups where politics is incidental to the conversation (Wojcieszak and Mutz 2009). Further, recent years have seen increased political engagement among the electorate perhaps due to high levels of partisanship (Huddy, Mason, and Aarøe 2015) and growing social movements (Bosi, Giugni,