“…While a ''consensus'' may be (and has been) empirically identifiable (e.g., Ahlim et al, 2022;Wang et al, 2021), we simply note that, as with many fuzzy concepts, scholars (and entrepreneurs and their stakeholders) will choose cutoffs and measures suited to their research questions for methodological purposes. We also note that assessments of consensus can refer either to a degree of agreement (determining if consensus exists), as we do above, or it can refer to the distance of an opinion from the consensus (e.g., Chiclana et al, 2015), which correspond to our notion of ''how rogue'' an opinion or claim is. In the latter case, consensus measures are based on distance/similarity calculations, such as Euclidian (Chiclana et al, 2007), Cosine (Deza & Deza, 2009), and Jaccard (Salton & McGill, 1983) distance/similarity functions.…”