Analyzing Business Ethics in International Markets: A Case Study of Coca-Cola
Younas Khan,
Imran Ahmed,
Zartashia Munir
Abstract:Business ethics are moral strategies to attain corporate goals. This study examined multinational Coca-Cola corporate ethics. This study used a qualitative research method and a Coca-Cola case study research approach. Systematic Literature Review (SLR) is used to process secondary English-language sources from 2017 onward. The study found that corporate ethics help international companies succeed. However, ethical crises lead to legal actions, fines, unfavourable brand image, lower sales and earnings, and long… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.