Abstract:This research aimed to evaluate the impact of public service messages about Dengue in Punjab, Pakistan. The aim was to measure the perceived effectiveness of public service messages, knowledge, attitudes, and practices in the context of Health Belief Model constructs. The pre-constructed questionnaire was used to collect data from 540 respondents through the survey method. The findings indicated a significant difference in the perceived effectiveness of the PSM between normal and diseased. Among normal people.… Show more
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