Analyze Strategies for Diversifying the Country's Economy Driven by Tourism Using Pattaya, Chonburi, Thailand as a Case Study. To Reduce Fragility and Increase Economic Stability
Khwanchol Hasayotin,
Rattanavalee Maisak,
Adul Supanut
Abstract:Purpose: This study investigates ways to enhance economic stability in tourism-dependent regions, using Pattaya, Chonburi, Thailand, as a case study.
Theoretical Reference: Thailand's heavy reliance on tourism, constituting about 17% of its GDP, sets the context. The study gathers insights from SMEs in Chonburi Province through in-depth interviews.
Method: In-depth interviews with SMEs reveal challenges faced by small hotel businesses, including high taxation and substantial expenses, with a focus … Show more
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