Analytical Study of Shopping Motives of Young Customers for Selected Product Categories with Reference to Organized Retailing in Select Metropolitan Select Cities of India

Sane, Vivek; Chopra, Komal

doi:10.1016/j.sbspro.2014.04.181

Cited by 6 publications

(4 citation statements)

References 12 publications

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“…Customer shopping habits have forever changed. They are not just seen as utilitarian buyers, their feelings, personality and motives are being acknowledged as influencers of shopping behaviour and store/ mall patronage (Banytė et al, 2015;Sane and Chopra, 2014;Azizi and Shariffar, 2011;Farrag et al, 2010). Increased awareness has resulted in a perceptible change in customer behaviour and they are on the lookout for convenience, speed, efficiency and a wide range of products, simultaneouslya one-stop shopping experience.…”

Section: Managerial Implications and Conclusionmentioning

confidence: 99%

“…Furthermore, as atmospherics emerges as a significant predictor of mall shopping experience and entertainment potential is seen as a significant attractiveness dimension for malls, it may be proposed that Indian shoppers have also begun to place importance on hedonic or pleasure seeking motives from their mall visits. Thus, it is critical to increase the scope of research towards comprehending the underlying motives which propel Indian customers to visit malls and impact their attractiveness towards a mall, patronage and decision making processes (Alavi et al, 2016;Sane and Chopra, 2014;Ahmed et al, 2007;Kim et al, 2005).…”

Section: Future Scope Of Researchmentioning

confidence: 99%

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Managing shopping experience through mall attractiveness dimensions

Tandon

Gupta

Tripathi

2016

APJML

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Purpose The purpose of this paper is to understand the dimensions of mall attractiveness for Indian shoppers from the metro cities of New Delhi, Kolkata, Chennai and Mumbai; and subsequently investigate the effect of these dimensions on shoppers’ mall experience. Design/methodology/approach A shopper intercept survey was conducted in the aforementioned cities and 400 responses were obtained which were analysed with exploratory factor analysis and stepwise regression. Findings The results indicate that tenant management, facilities management, atmospherics and entertainment potential are the factors which attract shoppers to malls. Tenant management, facilities management and atmospherics also emerge as significant predictors of mall shopping experience. Research limitations/implications Due to limited resources, the research results may lack generalizability. Therefore, researchers are encouraged to test the derived factors and hypothesized relationships further. Practical implications Contemporary retail settings have transited to offer holistic experiences, generated out of tenant mix, facilities and atmospherics. Managers of shopping malls can enhance their mall attractiveness by identifying an optimal mix of factors such as crowd management, tenant variety, parking, etc. as seen in the results of this study. Entertainment emerges as a mall attractiveness dimension but not as a significant predictor of shopping experience which shows that Indian shoppers’ inclination towards hedonism is still in elementary stages and economic pursuit continues to be a dominant motivator for visiting a mall. Originality/value This paper attempts to provide a holistic overview of mall attractiveness dimensions in India and its implications for shopping experiences.

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Section: Managerial Implications and Conclusionmentioning

confidence: 99%

Section: Future Scope Of Researchmentioning

confidence: 99%

Managing shopping experience through mall attractiveness dimensions

Tandon

Gupta

Tripathi

2016

APJML

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“…Online shoppers were found to be younger than average and more likely to be male (Thamizhvanan and Xavier 2012;Khare et al, 2012). Utilitarian motivations were found to be predominant factors for products like personal care, consumer electronics and spectacles during online consumption among Indian youth (Sane & Chopra 2014).Education is important factor for online shoppers (Li et al, 2012).Price was considered to be most important criteria for shoppers during online consumption (Batra & Ahtola, 1991;Rajesh et al, 2013).…”

Section: Socio Demographic Factorsmentioning

confidence: 99%

Unleashing the Utilitarian Motivations of Online Shopping among Indian Youth

Ahmed¹,

Sathish²

2015

MJSS

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“…The second category is about the relationship between consumer shopping behavior and choice of retail format. Sane and Chopra analyzed the shopping motives of customers in the age group of 15 to 29 years; the findings indicated that hedonic and convenience motives play a predominant role for customers while shopping in organized retail outlets [6]. Klein and Schmitz found high inter-format loyalty in each consumer group, but it varied significantly between clusters.…”

Section: Introductionmentioning

confidence: 99%

Spatial Correlation of Formats in the Central Districts of a Megacity: The Case of Shanghai

Zhang

Yang

2019

Sustainability

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A “format” is an essential component of a city’s central districts and reflects their economic characteristics. In the urban context, individual formats relate to and mutually influence each other. Using data from two central districts in Shanghai—People’s Square and Lujiazui—and a case study approach, we investigated the mutual influences and relations among formats in these districts. We collected and categorized data on formats and assessed the degree of format aggregation. We also identified and described three different types of spatial relationships that may exist among formats: Strong two-way correlations, strong one-way correlations, and weak two-way correlations. These spatial relationships reflect the spatial distribution structure in an urban central district, embodying the systemicity and integrity of formats. The relationships we found have significance for future research on spatial relationships in other urban central districts.

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Analytical Study of Shopping Motives of Young Customers for Selected Product Categories with Reference to Organized Retailing in Select Metropolitan Select Cities of India

Cited by 6 publications

References 12 publications

Managing shopping experience through mall attractiveness dimensions

Managing shopping experience through mall attractiveness dimensions

Unleashing the Utilitarian Motivations of Online Shopping among Indian Youth

Spatial Correlation of Formats in the Central Districts of a Megacity: The Case of Shanghai

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