Analytical hierarchy process in determining the location of the cascara industry in Aceh Tengah District

Abstract

Choosing the right industry location is an important thing in the business planning process. Cascara industry is one of activity that produces a new product of coffee tree such as a pulp coffee berry. This Industry has the potential to be developed. Processing waste pulp coffee cascara products such as cascara tea is expected to add higher value to pulp coffee. Building the new cascara industry in Aceh Tengah District needs a good strategy to choose the right location for the industry. One method that can be used to analyse this aspect is the method Analytical Hierarchy Process (AHP). Determination of the location of the cascara industry in Aceh Tengah District uses several criteria, namely the potential for cascara production, human resources, transportation access, and infrastructure availability. While the alternative locations chosen for the establishments of the cascara industry are Bebesen Sub district, Kebayakan Sub district, and Pegasing Sub district. According to the result of research, the best alternative location of raw material and infrastructure availability for the establishment of the cascara industry is Pegasing Sub districts with the weight of around 0.399.