In this paper, a new hybrid excitation drive motor (HEDM) was proposed to solve the problem of an uncontrollable magnetic field of a permanent magnet motor. The rotor part of the motor was composed of a combined magnetic pole permanent magnet rotor and a brushless electric claw rotor, in which the combined magnetic pole permanent magnet rotor has a parallel magnetic circuit structure. According to the characteristics of the parallel rotor structure, the equivalent magnetic circuit model was established, and the no-load leakage flux coefficient of the claw pole rotor was calculated. The Taguchi method was used for objective optimization of the permanent magnet rotor structure. The distortion rate of no-load back electromotive force (EMF) was taken as the first optimization goal; the cogging torque and the average torque were taken as the second optimization goal; and the torque fluctuation coefficient was a constraint condition. The optimal parameter matching under the mixed horizontal matrix was obtained. The parameters of the claw pole were optimized by using the method of uniform variables, and the dimension parameters of the motor were obtained. Finite element analysis and prototype tests were carried out for the optimized motor structure. The rationality and feasibility of the new HEDM as a vehicle motor were verified, which provided a possibility for the application of the new energy vehicle drive motor field.