Analysis Study of The Need for Development of Lift The Flap Book Media as an Effort to Introduction to Entrepreneurial Values in Early Childhood

Abstract

This research aims to analyze the needs for developing the lift the flap book media as an effort to introduce entrepreneurship values to early childhood. Needs analysis is used to identify the materials or things needed to develop a product. This research uses a qualitative approach by conducting literature studies and field studies. The literature study was carried out by collecting literature related to educators' strategies for introducing entrepreneurial values to early childhood. The field study was carried out using interview techniques which aimed to determine the understanding and condition of schools in implementing entrepreneurship education. Interviews were conducted with ECE educators in 5 ECE agencies in Jambi City. The results of data analysis show that teachers still have difficulty introducing entrepreneurship values to children due to various limitations such as teacher knowledge and the learning media used. Therefore, teachers and schools need media to introduce the values of entrepreneurship to early childhood, such as picture book media, namely lift the flap book media