Analysis on the Roles of the Chinese Government in the Cultural Creative Industry Based on Public Expenditure Policies

Abstract

Abstract. The Report at the 18th CPC National Congress explicitly incorporated "cultural soft power" into the important goal of complete the building of a moderately prosperous society in all respects, and one of the important ways to improve "cultural soft power" is to accelerate the development of the culture industry. In recent years, the cultural creative industry has won increasing attention from the Chinese Government by virtue of its specific advantages of promoting economic growth, increasing employment and so on, and becomes an emerging key-developing industry. The paper, mainly based the ten steps of public expenditure projects in the expenditure policy theory, analyzes the current roles of and influences from the Chinese Government on the cultural creative industry, explores the main functions and positioning of governments in the field, and then puts forward corresponding policy suggestions for helping local governments in China better plan and develop their local cultural creative industry.