Analysis on repeat-buying patterns

Chiang, Ding-An; Wang, Yi-Hsin; Chen, Shaoping

doi:10.1016/j.knosys.2010.04.012

Cited by 17 publications

(6 citation statements)

References 39 publications

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“…Therefore, the information obtained from the actual purchase can help to identify the marketing strategy (Kim & Chung, 2011), customer satisfaction, and to ensure the continuity of the business (Carneiro et al, 2005;Ibrahim & Najjar, 2008;Paul & Rana, 2012). Other studies found that actual purchase is complex and vary by segment (Chiang et al, 2010;Shafiq et al, 2011). Ajzen (1985) define actual purchase behavior as an "individual's readiness and willingness to purchase a certain product or service".…”

Section: Actual Purchasementioning

confidence: 99%

Linking attitude to actual purchase of herbal product in Malaysia: The moderating role of perceived risk

Ismail

Mokhtar

2016

JABS

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Drawing from Fishbein and Ajzen (1975) theory of planned behavior, this study hypothesized that attitude would each interact with perceived risk to predict actual purchase. Mall intercept survey was used to collect data from six states in Malaysia. A total of 473 out of 573 respondents completed and returned the questionnaire. A seven point Likert scale was used to measure responses. The data were analyzed using Partial Least Squares (PLS) path modeling (Ringle et al., 2015), results suggest that attitude and purchase intention is positively associated with actual purchase. On the contrary, the findings show that perceived risk does not moderate the relationship between attitude and actual purchase.

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Section: Actual Purchasementioning

confidence: 99%

Linking attitude to actual purchase of herbal product in Malaysia: The moderating role of perceived risk

Ismail

Mokhtar

2016

JABS

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“…Thus, the data obtained from the actual purchase can help to identify the marketing strategy (Kim et al, 2011), customer satisfaction, and to ensure the continuity of the business (Carneiro et al, 2005;Ibrahim et al, 2008;Paul et al, 2012). Certain studies found that actual purchase was complex and vary by segment (Chiang et al, 2010;Shafiq et al, 2011). Ajzen (1985) defined actual purchase behavior as an "individual's readiness and willingness to purchase a certain product or service".…”

Section: Literature Reviewmentioning

confidence: 99%

The antecedents of herbal product actual purchase in Malaysia

Ismail¹,

Mokhtar²

2015

10.5267/j.msl

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This study is meant to examine the relationships of several antecedents of actual purchase of herbal product in Malaysia. Actual purchase is considered to have a vital link to a business success. The study identified eight antecedents of consumer actual purchase such as intention, attitude, social influence, product safety and culture belief. A total of 473 respondents (about 82%) completed and returned the questionnaire. A seven point Likert scale was used to measure responses. The data were analyzed using Partial Least Squares (PLS) path modeling. The path coefficient results supported the direct influence of intention, attitude, social influence and product safety on actual buying. Moreover, the findings reveal that attitude, social influence, product safety, and culture belief also influenced buying intention.Growing Science Ltd. All rights reserved. 5

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“…Thus, the data obtained from the actual purchase can help to identify the marketing strategy (Kim & Chung, 2011), customer satisfaction, and to ensure the continuity of the business (Carneiro et al, 2005;Ibrahim & Najjar, 2008;Paul & Rana, 2012). Certain studies found that actual purchase is complex and vary by segment (Chiang et al, 2010;Shafiq et al, 2011).…”

Section: Actual Purchasementioning

confidence: 99%