Analysis on Competitive Strategy of Hotel Enterprises in the Context of Industrial Transformation -- A Case Study of Jinling Hotel

Abstract

Under the dual pressure of multiplicative downward pressure of current global economy and the transformation of domestic macro policies, the transformation and upgrading of the hotel industry will be an inevitable choice. Jinling Hotel is the first listed hotel enterprise in China. This paper teases out various scholars' researches that take the Jinling Hotel as an example. Based on the materials released on Jinling Hotel's official website and the financial data published by Shanghai Stock Exchange, this paper has discussed the strategy of Jinling Hotel by using SWOT, internal and external environmental analysis, network analysis, and trend analysis, and proposed strategic management tactics for Jinling Hotel.