Abstract:Pratoza Kreasi Nusantara is engaged in services, one of which is the Wedding Organizer "Promise Marriage", which serves every consumer who wants to hold a traditional or non-traditional wedding ceremony. This study aims to analyze various strategies in increasing consumer buying interest. Data were collected through filling out questionnaires using a purposive sampling technique with a population of 222 people as respondents. Analysis of the data used in this study is SEM-PLS (Partial Least Square). The result… Show more
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