Analysis of urban consumers’ willingness to pay a premium for African Leafy Vegetables (ALVs) in Kenya: a case of Eldoret Town

Chelanga, Philemon; Obare, Gideon A.; Kimenju, Simon Chege

doi:10.1007/s12571-013-0273-9

Cited by 46 publications

(31 citation statements)

References 8 publications

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“…In general, market imperfections such as structural constraints, failure to pay on delivery or lack of understanding of price differentiation in different market outlets limit the attractiveness of adopting and investing in SIPs (Chelang'a, Obare, & Kimenju, 2013;Lee, 2005). Farmers participating in market outlets and selling their farm products are likely to achieve better economic returns from their investments.…”

Section: (A) Market Accessmentioning

confidence: 99%

Drivers of sustainable intensification in Kenyan rural and peri-urban vegetable production

Kurgat

Ngenoh

Bett

et al. 2018

International Journal of Agricultural Sustainability

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Sustainable intensification promotes environmentally sound and productive agriculture. However, use of sustainable intensification practices (SIPs) is low in many sub-Sharan African countries. This study examined the adoption of SIPs in Kenyan rural and peri-urban vegetable production to understand the scale of and underlying factors in the use of SIPs. A multistage sampling technique was employed to randomly select 685 rural and peri-urban vegetable farm households. Household data was then collected and anaylsed for four practices namely improved irrigation, integrated soil fertility, organic manure and crop diversification using a pre-tested structured questionnaire. A multivariate probit model was run to model simultaneous interdependent adoption decisions. Adoption of organic manure and African indigenous vegetables (AIV) diversification was high in both rural and peri-urban areas. However, adoption of improved irrigation systems and integrated soil fertility management was low, and even significantly lower in rural areas than in peri-urban areas (p < 0.041). Similarly, adoption intensity of SIPs was lower in rural areas than in peri-urban areas. Furthermore, the findings also show complementarities and substitutabilities between SIPs. Market integration, the farm location and household income were the major factors heavily influencing the adoption of most SIPs. Policies and programmes that seek to build household financial capital base and integrate farm households into effective and efficient vegetable markets need to be formulated and implemented in order to enhance adoption of SIPs in AIV production.

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Section: (A) Market Accessmentioning

confidence: 99%

Drivers of sustainable intensification in Kenyan rural and peri-urban vegetable production

Kurgat

Ngenoh

Bett

et al. 2018

International Journal of Agricultural Sustainability

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“…On the other hand, Kenya's consumers were also reported to consider organic foods. In one study [16], the willingness to pay a premium for organic foods (African leafy vegetables) in terms of the level of education and type of outlets was assessed. Kimemia and Oyare [9] addressed the key benefits of promoting organic foods, one of which is to promote health to Kenyans' population.…”

Section: Introductionmentioning

confidence: 99%

“…Furthermore, Nandonde and Kuada [27] used a Tanzanian sample to explore retailers' modern food purchase behaviours although the study does not specify whether the food was organic or conventional. Other studies in Kenya, such as Lagerkvist and Hess [28], Chelang'a and Obare [16], and Lagerkvist and Okello [29], investigated the factors that influence consumer intention to purchase safe food. Consumers prefer nutritious foods, which are prepared with certified standard farms.…”

Section: Introductionmentioning

confidence: 99%

Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge

et al. 2019

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The current study focuses on understanding the factors (subjective norms (SNs), personal attitude, and perceived behaviour control (PBC)) that influence consumer purchase intention regarding organic food from the theory of planned behaviour and health consciousness as an additional factor in Tanzania and Kenya. It further explains the role of knowledge as a moderating variable in organic food purchase intention. A total of 331 responses from Tanzania and 350 responses from Kenya were obtained. Confirmatory factor analysis was applied for validation, and results were analysed using structural equation modeling. SNs, personal attitudes, and health consciousness were found to be significant predictors of organic purchase intention in both countries. Furthermore, findings show that knowledge positively moderates the relationship among SNs, personal attitude, health consciousness, and organic food purchase intention. However, PBC was found to be a weak influencer on consumer purchase intention in Kenya, and no knowledge interaction between PBC and consumer purchase intention in Tanzania was found. The current study theoretically contributes to the literature by introducing the moderating role of knowledge in the relationship. The results show that knowledge interaction increases the effects of the majority of predictors after being introduced in the relationship. Finally, this study provides an understanding of consumers’ perspective regarding their intention to purchase organic foods, which will help stakeholders, such as marketers, retailers, and producers, to achieve marketing strategies for the development of these products.

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“…This has led to the country suffering from transitory and chronic food insecurity, which has been associated with a numbers of factors such as agricultural production and marketing shocks (PMS), a growing population, low market-oriented production, poor institutional and infrastructural development, and a heavy reliance on rain-fed agriculture (Ngugi et al 2007;Omiti 2012). Recently, the emergence of high-value market chains 2 (HVMCs) has triggered the commercialisation of African indigenous vegetables (AIVs) and other farm products (Reardon et al 2009;Chelang'a et al 2013). This has made policymakers aware of the importance of AIVs in terms of their role in improving the food situation, nutritional status, income and health of rural and urban households alike in Kenya (Ngugi et al 2007).…”

Section: Introductionmentioning

confidence: 99%

Determinants of the competitiveness of smallholder African indigenous vegetable farmers in high-value agro-food chains in Kenya: A multivariate probit regression analysis

et al. 2019

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Smallholder farmers are excluded from efficient and effective participation in high-value agro-food market chains due to major competitiveness constraints and several market failures along these chains. The purpose of this study is to contribute to the competitiveness of smallholder farmers in a more coordinated and sustainable way that promote their effective and efficient participation in high-value agro-food market chains. In particular, the study aims at determining the main role of households' capitals, institutional, and access-related factors in conditioning the decision of smallholder farmers of African indigenous vegetables (AIVs) to access pillars of competitiveness in high-value market chains (HVMCs). For this purpose, a unique household-level data from a total of 1232 rural and peri-urban AIV-producing households were surveyed, and the data obtained were analysed by using a multivariate probit model. The results suggest that about two thirds of smallholder AIV farmers had access to at least one pillar of competitiveness in HVMCs. The model results show the presence of interdependency of household level decisions to access multiple pillars of competitiveness in HVMCs. Furthermore, the results also reveal that coping with shocks, coupled with access to information on market prices and warnings of unexpected events, contract farming, certification and modern irrigation technologies are the main conditioning factors to the access of the pillars of competitiveness by smallholder farmers. The promotion and implementation of a well-founded mobile phone-based information access platforms, as well as effective and efficient livelihood strategies that support smallholder farmers to access pillars of competitiveness, is of critical importance towards overcoming the major competitiveness constraints along high-value agro-food chains.

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Analysis of urban consumers’ willingness to pay a premium for African Leafy Vegetables (ALVs) in Kenya: a case of Eldoret Town

Cited by 46 publications

References 8 publications

Drivers of sustainable intensification in Kenyan rural and peri-urban vegetable production

Drivers of sustainable intensification in Kenyan rural and peri-urban vegetable production

Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge

Determinants of the competitiveness of smallholder African indigenous vegetable farmers in high-value agro-food chains in Kenya: A multivariate probit regression analysis

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