Analysis of Typology of Womenpreneur in Fashion

Abstract

There are only limited number of studies that examine the development of women entrepreneurs in Indonesia. There are at least two main reasons why the development of women entrepreneurs in Indonesia needs to be examined. First, national and West Java data on the number of women entrepreneurs and their main characteristics are very limited. Second, public interest in women entrepreneurs in Indonesia has just been revealed after the Asian financial crisis was driven primarily by the introduction of the MDGs. The purpose of this study is to reveal the typology of West-Javanese women entrepreneurs engaged in fashion. The research employed explanatory survey. Research conducted on womenpreneur who manages SMEs of fashion in West Java. The population consists of 452 people and 200 of them were taken as the sample by using proportional random sampling technique. The typology of women entrepreneurs was analyzed based on the factors of age, marital status, education, main occupation, and type of business ownership. The results show that the fashion womenpreneur typology in West Java covers young age, highly educated, unmarried, and owning company. Therefore, the West Java Government needs to develop and pay attention to the potential of womenpreneur in West Java because they can help the program of family poverty alleviation.

Memberdayakan Perermpuan Melalui Gerakan Womenpreneur Di Industri Kemplang Pengolahan Ikan Di Desa Balunijuk Kabupaten Bangka

“…Selain itu, hambatan yang dihadapi perempuan sebagai womenpreneur adalah kesenjangan dalam penguasaan teknologi, mengenali pasar produk, ketidakmampuan dalam perencanaan (Hendrayati et al, 2019). Hal ini juga menjadi hambatan yang dihadapi oleh usaha kemplang rumahan yang dirintis oleh Ibu Sumi, dimana Ibu Sumi menjalankan usahanya hanya dengan cara atau metode sederhana terkait pengaplikasian teknologi, tidak pernah melakukan market research dan tidak memiliki kemampuan perencanaan usaha.…”

“…Keterlibatan perempuan di dunia wirausaha terutama industri kecil cukup signifikan, dari 57,9 juta pelaku Usaha Kecil Menengah (UKM) di Indonesia, 60% pelakunya adalah perempuan. UKM juga berkontribusi pada Produk Domestik Bruto (PDB) sebesar 57,93% dari total PDB tahun 2014 sebesar Rp 10,4 triliun (Hendrayati et al, 2019).…”