Analysis of tourist safety in Eugenio Espejo town, in Imbabura province

Abstract

Ecuador is considered one of the most touristic countries in Latin America due to its diversity of natural and cultural attractions. The government invests in adequate security measures to protect visitors and generate confidence and a positive reputation. Tourism security generates a good experience and enjoyment for tourists during their visit. The objective of this study is to analyze tourist safety in order to improve the perception of the services provided in the Eugenio Espejo in Otavalo town. The research is quantitive and cualitative, with a descriptive scope. The following techniques were used for data collection: observation at that place; multi-criteria evaluation with tourism safety indicators; key informant interviews; and surveys to determine tourists' perception of safety. The results contribute to directing the improvement of security and providing greater protection to tourism stakeholders and visitors to that town.