This study examines the effect on the overall occupant thermal satisfaction when information is provided on seating movement in an appropriate combination of indoor thermal environment distribution and individual thermal preferences, using an individual thermal preference survey through a subject experiment, CFD analysis, and multi-agent simulation. The modeling of occupant's seat shifting behavior using the allowable PMV band as a new index shows that free addressing and providing information during seat shifting improves the overall occupant's thermal satisfaction. In addition to the recommendation of the destination of the information, the seat exchange recommendation further improves the satisfaction level.