Analysis of the Variables that Affect Bookstore Customer Satisfaction

Wulan, Elis Ratna; Husaeni, Uus Ahmad

doi:10.15575/ijni.v3i2.484

Cited by 3 publications

(5 citation statements)

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“…The number of respondents was 100. According to Elis RatnaWulan and Uus Ahmad Husaeni [11] , that the nonprobability sampling technique was applied, in particular accidental sampling, which means sampling by coincidence, i.e., anyone who by chance met and elected to be the respondent. Data analysis techniques used in this study is as follows:…”

Section: Materials and Methods:-mentioning

confidence: 99%

Spiritual Marketing: A Strategy to Increased Number of Islamic Banking Customer in Cianjur, West Java, Indonesia.

Husaeni¹,

Saepudin²

2017

IJAR

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Section: Materials and Methods:-mentioning

confidence: 99%

Spiritual Marketing: A Strategy to Increased Number of Islamic Banking Customer in Cianjur, West Java, Indonesia.

Husaeni¹,

Saepudin²

2017

IJAR

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“…Based on reliability test, all variables used in this study were internally consistent and reliable as Cronbach's Alpha for all variables were higher than 0.70 (Wulan & Husaeni, 2015, Minh, Ha, Anh, & Matsui, 2015. The alpha value of reliability was at 0.966, responsiveness (0.954), assurance (0.964), empathy (0.967), price (0.750) and customer satisfaction (0.969).…”

Section: Reliability Test and Normality Testmentioning

confidence: 76%

“…When customers were satisfied with the products, they would repurchase it again. Therefore, companies have to make sure that their products able to satisfy the customers (Wulan & Husaeni, 2015). In addition, companies should study about customer satisfaction in order to understand the company's performance from the customers' perception.…”

Section: Literature Review Customer Satisfactionmentioning

confidence: 99%

“…Customers were willing to purchase more when the price were under their satisfaction area (Hosseini, Mosayebi, & Khorram, 2013;Shirai, 2009). Wulan and Husaeni (2015); Schiffman and Kanuk (2004) meanwhile, stated that price of a product either low, high or affordable have a robust impact on the satisfaction and reason to purchase. Uddin and Akhter (2012) founded the level of price, money value and promotion would contribute to both customer satisfaction and dissatisfaction.…”

Section: Pricementioning

confidence: 99%

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Booming of Online Shopping in Malaysia: Do Customers Satisfy with Parcel Delivery Service?

Fadilah¹,

Wen²,

Hajazi³

2018

IJARBSS

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Fuelled by rapid growth of online shopping, third-party service provider such as courier service company has become an increasingly important and crucial element in facilitating seamless movement of goods within the supply chain network. Nevertheless, courier service companies also faced operational challenges as they need to cope with the ever increasing demand from the ecommerce industry, with their customer satisfaction is at the stake. The objective of this research, therefore, is to measure the customer satisfaction towards parcel delivery service by a leading courier service company in Malaysia. In this research, customer satisfaction is observed through five independent variables, namely reliability, responsiveness, assurance, empathy and price. 400 set of questionnaires was distributed to the targeted respondents, and the data collected was analysed using Pearson correlation and multiple regression analysis. The result showed that reliability, responsiveness, assurance, empathy and price positively affect customer satisfaction towards parcel delivery service of courier company. The impact of each variable towards customer satisfaction level is also discussed.

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“…Sekaran (2016) has stated that reliabilities of less than 0.6 are considered to be poor, 0.7 are acceptable, and above 0.8 are good. Thus, the reliability of the variables used in this is consistent and reliable since all the values are higher than 0.70 (Wulan & Husaeni, 2015). Correlations are used to explain the strength and direction of a linear relationship between two variables (Pallant, 2011).…”

Section: Reliabilitymentioning

confidence: 91%

Service Quality and Customer Satisfaction: Experience of Customers’ in Postal Service

Ali

Amir

2020

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Providing great quality service is essential for a sustainable competitive advantage in today’s aggressive business environment. Organization’s success could positively influence by customer satisfaction. This study tried to examine the relationship between service quality elements towards customer satisfaction. Modified SERVQUAL model by Parasuraman et al. has been used to measure the four service quality dimensions. Data collection in this research was used quantitative method. Self-administered questionnaire focusses on customers of Pos Malaysia in Kuala Terengganu. Convenience sample of 322 Pos Malaysia customers were collected. Pearson correlation analysis reveals that all four service quality elements were positively associated with customer satisfaction with moderate correlation. Responsiveness and reliability were discovered to influenced customer satisfaction most compared to other elements. Therefore, this finding suggests that service industries particularly postal services should cultivate the key service quality elements thoroughly in order to enhance customers’ satisfaction without overlooking the remaining dimension.

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Analysis of the Variables that Affect Bookstore Customer Satisfaction

Cited by 3 publications

References 0 publications

Spiritual Marketing: A Strategy to Increased Number of Islamic Banking Customer in Cianjur, West Java, Indonesia.

Spiritual Marketing: A Strategy to Increased Number of Islamic Banking Customer in Cianjur, West Java, Indonesia.

Booming of Online Shopping in Malaysia: Do Customers Satisfy with Parcel Delivery Service?

Service Quality and Customer Satisfaction: Experience of Customers’ in Postal Service

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