Analysis of the Use and Impact of Twitter During American Society of Clinical Oncology Annual Meetings From 2011 to 2016: Focus on Advanced Metrics and User Trends

Pemmaraju, Naveen; Thompson, Michael A.; Mesa, Ruben A.; Desai, Tejas

doi:10.1200/jop.2017.021634

Cited by 60 publications

(59 citation statements)

References 17 publications

(22 reference statements)

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“…As discussed by Pemmaraju et al, with an increasing number of students and trainees online sharing information, the presence of more senior physicians can help promote the accuracy of information shared and can help to model professionalism in this evolving realm. In addition, coming together in the social media space may provide opportunities for virtual mentorship [1]. …”

Section: Benefitsmentioning

confidence: 99%

“…Twitter use during medical meetings has been increasing [1]; [8]; [9]; [10]. When organizers set a conference hashtag, interested parties can follow and participate in the meeting discussion, even if they are not in attendance.…”

Section: Benefitsmentioning

confidence: 99%

“…Pemmaraju and Desai both described the challenges of following meeting related tweets due to the practice of purchasing RTs from third parties to increase promotional tweets, as well as posting advertisements which may be disguised as educational tweets [1]; [58]. Both of these practices make it more challenging for physicians to identify the “signal”, or the desired content.…”

Section: Risksmentioning

confidence: 99%

“…Clinicians are attracted to Twitter most often as a means to collaborate and communicate about research, clinical care, and education in order to promote scholarship and disseminate knowledge [1]; [2]. Indeed, an active Twitter presence can not only heighten professional reputation on a global scale, but can also help the physician develop and control his or her own personal brand.…”

Section: Introductionmentioning

confidence: 99%

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Risks and benefits of Twitter use by hematologists/oncologists in the era of digital medicine

Attai

Anderson

Fisch³

et al. 2017

Seminars in Hematology

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Twitter use by physicians, including those in the hematology – oncology field, is increasing. This microblogging platform provides a means to communicate and collaborate on a global scale. For the oncology professional, an active Twitter presence provides opportunities for continuing medical education, patient engagement and education, personal branding, and reputation management. However, because Twitter is an open, public forum, potential risks such as patient privacy violations, personal information disclosures, professionalism lapses, and time management need to be considered and managed. The authors have summarized the benefits and risks of Twitter use by the hematology – oncology physician. In addition, strategies to maximize benefit and minimize risk are discussed, and resources for additional learning are provided.

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Section: Benefitsmentioning

confidence: 99%

Section: Benefitsmentioning

confidence: 99%

Section: Risksmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Risks and benefits of Twitter use by hematologists/oncologists in the era of digital medicine

Attai

Anderson

Fisch³

et al. 2017

Seminars in Hematology

Self Cite

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“…Social media may represent an opportunity to make CME activities more interactive and expand their reach and duration. Among social media platforms, Twitter has been utilized by multiple medical conferences to promote the meeting and enhance discussion …”

Section: Introductionmentioning

confidence: 99%

Tweeting the Headache Meetings: Cross‐Sectional Analysis of Twitter Activity Surrounding American Headache Society Conferences

et al. 2019

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Objectives To describe and analyze Twitter activity associated with American Headache Society (AHS) conferences and evaluate the potential for Twitter to promote education and public outreach. Background Many medical and scientific conferences have adopted Twitter as a method of promoting discussion among attendees as well as increasing visibility. Relatively little is known, however, about the composition of conference Twitter activity, the participants, and the impact on broader Twitter discussions. Methods We analyzed Twitter data from 5 AHS conferences held from 2014 to 2016 using their respective hashtags. Using the Symplur Healthcare Hashtags open social media search platform, we gathered data on numbers of tweets, impressions, participants, and mentions during a 10‐day period surrounding each conference, as well as samples of Twitter accounts participating. Prominent accounts were categorized as individual medical professionals, other individuals, host organizations, health‐related organizations, medical centers, and industry by cross‐checking their Twitter profiles and conference registration lists. Larger samples of accounts participating in the 2016 conferences were also obtained and categorized similarly, with individual person accounts classified by conference registration status. A related prominent hashtag (#migraine) was also identified and Twitter usage before, during, and after each conference was analyzed to evaluate the impact of conference activity on broader Twitter conversations. Results Nineteen thousand nine hundred thirty‐six tweets were generated across the 5 conferences, with 11,531 (58%) created by the Top 10 participating accounts in each conference, which were primarily individual medical professionals and host organizations. Thirty‐two million six hundred eighty‐three thousand impressions were generated across the 5 conferences, with 24,656,000 (75%) coming from the Top 10 participants in each, particularly host organizations and other individuals. An average of 331 accounts participated in each conference. The Top 10 mentioned accounts in each conference (consisting of 21 unique accounts with 14 accounts in the Top 10 across multiple conferences, primarily individual medical professionals) received a total of 15,093 mentions. Among 135 unique accounts participating actively in the two 2016 conferences, 39% were individual medical professionals, 38% other individuals, 16% health‐related organizations (including the 2 host organizations), 4% medical centers, and 2% industry. From these samples, 34 of 70 (49%) and 43 of 66 (65%) individual person accounts participating in the Twitter discussion at each conference were not registered conference attendees, indicating substantial outside participation via Twitter. #migraine usage during conferences showed a significant increase from baseline in number of tweets (6080 in a 10‐day period vs 3721, P < .0001) and participants (2332 vs 1830, P < .0001) but the increase was not significant for impressions (30,155 vs 25,361, P = .240). Conclusi...

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Physician Perceptions of the Use of Social Media for Recruitment of Patients in Cancer Clinical Trials

et al. 2019

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Key PointsQuestionWhat are physicians’ attitudes toward and perceptions of using social media to recruit participants for cancer clinical trials?FindingsIn this qualitative study of 44 physicians from academic and community practices, physicians cited increased trial awareness and visibility as advantages of social media. Commonly cited disadvantages were increased administrative burden and risk of misinformation.MeaningThis study’s findings suggest that physicians are aware of the benefits of social media as it relates to clinical trial recruitment, but key barriers remain; tailored interventions to address these concerns would be a required first step in increasing digital engagement among physicians.

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Analysis of the Use and Impact of Twitter During American Society of Clinical Oncology Annual Meetings From 2011 to 2016: Focus on Advanced Metrics and User Trends

Abstract: The use of Twitter among health care stakeholders during the ASCO meeting has markedly increased over time, demonstrating the increasing role of social media in the dissemination of findings at the most highly attended hematology and oncology conference of the year.

Cited by 60 publications

References 17 publications

Risks and benefits of Twitter use by hematologists/oncologists in the era of digital medicine

Risks and benefits of Twitter use by hematologists/oncologists in the era of digital medicine

Tweeting the Headache Meetings: Cross‐Sectional Analysis of Twitter Activity Surrounding American Headache Society Conferences

Physician Perceptions of the Use of Social Media for Recruitment of Patients in Cancer Clinical Trials

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